The latest figures exceed the forecasts made by Turespaña in April, which predicts 11% of the reservation growth in the USA to the Balearian islands as a whole. The time of the booking for booking is short, and Turgan has already warned that Figures can continue to grow as summer approaches. Mabrian repeats this point of view, noting that it takes more time to collect reliable data, which will confirm that this arises in us, traveling to Mallorca. In any case, both the island and the rest of the ballear archipelago already show a noticeable level of attractiveness in this market compared to other Spanish regions, many of which expect them to see a decrease.
It is worth noting that Direct Palma – New York route “United Airlines – only a small part of almost 300,000 American tourists Who visits the islands annually. Nevertheless, the expansion of the frequencies and the duration of the operational season – contributes to the use of larger aircraft – clearly signals an increase in demand for the major. A total of 278,640 American travelers arrived in Balears in 2024, which is 20.3%, increasing in 2023, according to the Tourpapania, based on microdates from Spain of the National Statistical Institute (INE). The United States is the source market in the eleventh adelation in the terms, and the leading of the Nyovropean. However, in the term of the total number of tourists, it takes sixth place, with € 694 million in 2024. This makes it the most profitable source market in terms of expenses per visitor. Therefore, the American profile of the traveler goes well with the aim of the regional government and the hotel sector to attract higher costs of visitors.
Meanwhile, steady growth arrives and expenses since the end of the pandem allowed Prices to continue climbing. According to Mabrian, the prices of hotels on Mallorca will increase by 7.8% in the period from June and September compared to the same period last year. Not all categories see the same growth: three-star hotels are experience in raising prices by 8.7%, while it is predicted that you have increased by 7%.
The question of the growing prices of the hotel is the key in the analysis of customer satisfaction levels. Mallorca customer ratings are higher than the national average. Within the framework of the Balearic ecosystem, these are hotels of more categories that receive the best grades for building for money. On the contrary, three -star hotels have more negative grades. In general, the Balearian islands leading from the point of view of customer satisfaction, Mabrian warns that the data on the upcoming summer season “reveal a significant decrease in guests in all categories of hotels.” The main reason is that expectations are inevitably grow in accordance with the increase in prices.
In this context, it is recommended that the pricing is adjusted on the reviews of the guests, and not concentrated in the directions of the competition. “Revenger management strategies should go beyond the price of prices compared to other Mediterranean directions, and instead take into account the greater cost of guests experience, especially in the peak of the season.” Mabrian emphasizes The need to manin the quality in order to go to the key goals of sustainable tourism Such as a reduction in seasonality. “The implementation of high satisfaction not only maintains profitability during the high season, but also contributes to the year -round competitiveness of the destination and increase in demand.”
