The Ximenez Group, through its subsidiary Ximenez Entertainment, has signed an alliance with Lantern groupa company specializing in the organization of lantern festivals in chinawhich operates internationally. According to the company Puente Genil, this strategic collaboration “will transform the panorama of this type of events in world levelopening new opportunities for innovation in Spain and Portugal and marking a significant step in the Ximenez Group expansion in the Chinese market. The signing of this alliance took place during the visit of the Ximénez Group to China, within the framework of the meetings with business groups organized by the Regional Government of Andalusia in this Asian country.
The association between the two companies unites the experience of the Ximenez Group in the artistic and decorative lighting more innovative with Lantern Group’s tradition and experience in creating lantern festivals. “Together, these two giants of the entertainment industry will offer unique and spectacular experiences in international markets,” says the Ximénez Group.
Mariano Ximénez, CEO of the Ximenez Group, expressed his satisfaction with this agreement, which represents a new step for the Andalusian company: “This association not only allows us to have presence in the Chinese market with a high-level “partner”, but also gives us the opportunity to innovate and offer new lighting experiences, particularly in Spain and Portugal. The synergy between our lighting expertise and Lantern Group’s experience in lantern festivals is a powerful combination that will undoubtedly make its mark. industry milestone of entertainment.
For his part, Dechun Huang, president of Lantern Group, assured that “this collaboration with Ximenez Group represents an exceptional opportunity for our company, because it allows us opens the doors to the Spanish market and promotes the creation and strengthening of strong ties with Spain.
Business visit to China
The Ximenez Group was one of the Andalusian companies that accompanied the President of the Government of Andalusia, Juan Manuel Moreno, during his term. institutional visits program with high-level Chinese business groups to promote and strengthen industrial and tourism relations with the Asian country.
Moreno was thus present at the presentation of the alliance between the Ximenez Group and the Lantern Group, emphasizing that this agreement is a reason for success and an example of understanding between Chinese and Andalusian companies. “The agreement between Lantern Group and Ximenez Group visualizes the commercial capacity of internationalization and technology that Andalusian companies have and that are at the forefront in the world.
First show
Following this agreement, “The Lantern Festival”a cultural and artistic event that will be an “impressive” spectacle of lights and colors, “which will mark the beginning of a new era in the celebration of this type of events,” says the Ximénez Group. This “unique in the world” show will be inspired by the traditional Chinese Lantern Festival, the most popular light event in this Asian country that marks the end of the New Year celebrations, also known as the “Spring Festival”, and which will premiere in Malaga on November 29th.
The festival, which will coincide with the commemoration in 2025 of chinese year of the snakeis billed as a “magical” celebration that will attract visitors from around the world. The event will also feature a series of traditional Chinese activities such as a grand Chinese New Year parade, a greeting mural, lantern, calligraphy and banner making workshops, and traditional theater, music and dance performances.
