He 81st Venice International Film FestivalThe Venice Biennale has just opened with Lexus as its official vehicle for the eighth consecutive year. One of the world’s most celebrated and important celebrations of art and cinema, the event offers Lexus an ideal opportunity to showcase the style, comfort and driving performance of its luxury models.
As in previous years, the Lexus vehicle fleet electrified will provide transportation for actors, directors, VIP guests and judges to and from events and the red carpet. Celebrities who will enjoy the Lexus experience include: Sveva Alvitithe “godmother” of this year’s festival.
The car range includes the new hybrid LBXwhich made its grand debut at last year’s festival, the NX plug-in hybrid, the RX Hybrid and the RZ 100% electric. Together, they demonstrate Lexus’ excellence in design and innovation, adopting different electric driving options.
Lexus hit the red carpet last night for the opening ceremony and premiere of Tim Burton’s new film “Beetlejuice” Beetlejuice, starring Michael Keaton, Willem Dafoe, Monica Bellucci and Sveva AlvitiThe occasion also marked the Italian actress’ first participation in the festival. Miriam Leone in her role as official Lexus ambassador. Leone’s talent, charisma and versatility make her an ideal fit for the brand and highlight the close connection between Lexus and the world of cinema.
“I am thrilled to be participating in the 81st Venice Film Festival with Lexus, a brand that perfectly reflects my own commitment to excellence in every detail,” said Miriam Leone. “I have a great affinity with the brand and its passion for create unique and unforgettable experiencesalways putting people at the center of everything. “I look forward to exploring the ways in which the extraordinary will be presented in Venice, to discovering the magic of cinema and the visionary quality of Lexus.”
Just as cinema has its creators, Lexus pursues a similar desire to create new experiences through meticulous attention to detail, Innovative solutions and exceptional know-howvalues that have linked the brand to the world of cinema for years. Both place people at the center of their actions, using their vision and talent to transmit authentic, unique and memorable emotions.
“We are honored to be part of La Biennale again,” he said. Paul Moronidirector of Lexus Italy. “Cinema is the maximum representation of emotion, innovation and talent. It awakens the imagination and provokes passion. For us at Lexus, it is an opportunity to do something disruptive. “We are here with a range of electrified cars that are of the moment, but that also give a vision of the future, with new concepts and a vision of an even more sustainable mobility, true to our desire to surprise, innovate and dream,” he said. added.
The visionary aspect of Lexus is reflected in an installation, for the first time on the Venice Lido, dedicated to the LF-ZC (Lexus Future Zero Emission Catalyst). Set against the evocative backdrop of the Venetian Lagoon, this concept study offers a first glimpse of a future flagship product for the brand, demonstrating Lexus’ desire to maximize the potential offered by electrification and shape its ideas for new mobility.
