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Apple plays this Thursday to maintain its global leadership

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Apple plays this Thursday to maintain its global leadership

THE fight for the throne of the largest listed company in the world presents this week one of the most important chapters of recent months: the presentation of the quarterly accounts of Apple. The Californian firm, the most capitalized on the planet until now, will publish its income statement this Thursday. And whether or not it maintains its privileged position will depend to a large extent on the profit figures it presents and the growth it projects.

And that’s it, Nvidia walk on heels to the Cupertino firm (see chart) and is trading tighter than in recent times four months to its capitalization, therefore a stumble with your accounts, what is reflected in the stock market could result in the surprise from one to the other, as happened in June.

Apple has evolved negatively in recent sessions, “overwhelmed by the drop in analyst forecasts, linked to the reduction in sales forecasts for the iPhone 16”, underlines Bas Kooijman, CEO and asset manager at DHF Capital SA. However, market consensus estimates collected since Bloomberg For the moment, they continue to aim for a profit of 22.5 billion euros for this quarter.

“For Apple, iPhone sales remain crucialsince they represent almost half of their income”, explains Jean-Paul van Oudheusden, market analyst at eToro, who recalls that “Apple Intelligence will launch its artificial intelligence platform on October 28 for English-speaking American users.

“Apple’s artificial intelligence efforts won’t provide a big boost to sales at the moment,” For their part, they warn from the studies and analysis department of Bloomberg. “Apple’s rollout of some AI features across its major operating systems and announcement of others in December is a first step in the right direction, but an immediate rush to update Apple devices seems unlikely , And We are maintaining our iPhone unit growth forecast at a modest 3% for fiscal 2025.. We expect a bigger push next winter, provided these features are well announced and available in key markets like the EU and China,” says Anurag Rana of the US News Agency.

If it manages to achieve analysts’ forecasts, Apple would be one small step closer to new growth with its annual accounts after the decline of more than one 6.5% that it recorded in 2023 compared to the profits of 2022. And this would also mean an increase in its price, which remained at only 5% – on average – of the valuations issued by analysts for the next twelve months.

In fact, if they expanded the path they give to the Californian company, its capitalization could exceed the 3.7 billion euros which they appreciate now that they can achieve.

A figure that, for now, is very similar to what Nvidia is expected to achieve over the next twelve months. -3.6 billion euros- but this could be changed in the coming weeks. Especially after the publication of its accounts, which it will publish in mid-November, later than the rest of the large American technology companies.

The average investment firm expects profits greater than 65 billion of euros which would mean that the signing of Jen-Hsun Huang would increase by 127% of its net profit.

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