A crude copy. The new logo of the Pamplona brand presented this Tuesday with great fanfare by Mayor Joseba Asirón (EH Bildu) is a carbon copy of the logo of the main American organization defending the rights of gays and lesbians in the United States.
The logo of the Human Rights Campaign (HRC), the largest action group for the rights of the LGBTI community in the United States with nearly a million members, It’s the same one that EH Bildu presented for Pamplona after “months of work and debate” and which is part of an action benefiting from European funding for which Pamplona will receive 5.4 million euros.
THE two white horizontal bars on a green background announced by Pamplona This is exactly the same logo as the two yellow bars on a blue background of the American association and which can be verified by a simple Internet search. Anyone with even minimal design knowledge would have realized that the logo It already existed before presenting it as a great novelty.
Simply go to the website of this important American association known throughout the world to check its logo or go to its store, where you can buy dozens of products with the brand that you now want to make your own. Pamplonajust change the color.
He Logo of the American organization is one of the most recognizable lesbian, gay, bisexual, transgender, and queer communities across the globe and has become synonymous with the fight for equal rights for Americans. This totally recognizable brand has existed since 1995.
Joseba Asirón and EH Bildu They gave a show this Tuesday at the Gayarre Theater to present this new logo and brand of Pamplona with the participation of almost 400 people from different groups in the city, who would have participated in the development of the new image of the city.
They were also present Iosune Baquedano Aldunatemember of the board of directors of the Official Association of Architects Vasco Navarro, and Javier Errea Mújica, from Errea Comunicaciónwhich explained the process of creating the new Pamplona brand.
As the council explained, the creation of this logo copied from another existing brand It is a long process of “co-creation with a methodology of institutional discussion groups and participatory workshops open to all entities and groups in the city”.
The new city-brand of Pamplona curiously has a slogan that evokes the truth (Pamplona = bagara. Iruña = truth), and this according to the town hall controlled by EH Bildu with the support of PSN seeks to “involve citizens and social agents in the projection of a plural city, in search of contemporaneity and avant-garde”.
In statements before the event, the city’s mayor, Joseba Asiron (EH Bildu)said that “it is very important that this brand, which will serve as a presentation of Pamplona around the worldrepresents what Pamplona is, and at the same time, that the men and women of Pamplona see themselves reflected in this brand.”
It is a brand that, according to him, “presents a lowercase Pamplona”, because “it is a city that offers itself to the world with pride, but without haughtiness”; where the “equal” sign predominates from Pamplona “We are made up of very different people but deep down, in what is essential, in what is important, we are the same”; and who “confronts, in the good sense of the term, the two identities of Pamplona: ‘Pamplona’ and ‘Iruña’, at the same level.”
