En S summer, and my food is full of influential faces under the palm trees, which are dug up on perfectly softened pools on Bali, eat multi-colored chia-beches or demonstrate that loves the holidays (“outfits of the day”)-hah! Sorry, it was a short nostalgic tour for 2015. This is in 2025, and in my channel the content generated AI prevails, a wave of heat and the so -called “brain segment”: meaningless videos that currently give a predominant sense of lack of meaning and lack of just everything.
Since my algorithm knows about my preference for South Korean films and TV shows, after the triumphal march of “K-Pop Demons” and “Game 3” on Netflix, numerous fan fantastic clips in my compilation of terms with KI, mundane. From the first season, the “Calmar game” is not the least thanks to large-scale Netflix advertising to provide a huge hype. Cliffhanger has now caused a lot of imagination at the end of the third season: “Calmar’s game” continues – in the USA! With Kate Blanchett as a successor to Gong Yuos and David Fincher as a director. Smart PR -Rage that had a wave of speculation: what will Squid Game Usa look like?
The fan fictions were a subcultural genre for a long time, which was grown on his own forums and blogs; This has become a mass phenomenon through AI. In countless fictional trailers there is a clear trend: a completely satirical view of the United States. Extremely overweight players, the architecture is immersed in American flags, and McDonald’s and Facebook sponsor. Donald Trump is sometimes the leader of the game, sometimes a funny VIP.
Two game ideas have become viral: fat battles for hamburgers (optionally: “Anyone who can eat salad * without dressing * victories”), which recalled the network reaction to the customs increase for China to 145 percent. At that time, countless videos of overweight were created to show that the United States could not produce all “made in China”. In addition, on the basis of the memes “name of 3 countries”, a demek for street surveys, in which Americans cannot not simple geographical tests (“call three countries” with Dubai, North or I don’t know ”).
Instead of a threat, America today works for many young people today
At first glance, this new anti-Americanism resembles old patterns from the culture of protest of the 1960s and 70s, from the movement of the world or left-wing anti-imperialist capitalist discourses. But it works for a different way. He strives less for foreign policy than for the cultural independence of America – or, rather, on its allegedly reduced influence. Instead of a threat, America will simply “cringe” for many young people – a country that has just lost its “energy of the main character”, trying to be “great again”.
At the same time, East Asia – especially South Korea, Japan and China – becomes a new cultural region. Korean fried chicken instead of McNugggets, Labust and Pop Mart instead of Funko Pops, Hallyuwood instead of Hollywood. America seems cool and relevant yesterday, East Asia. Supreme Power, like the most famous of his representatives, became a meme.
Annecatrine Cout He is the author and cultural scientist in Leipzig.
Therefore, the new anti -Americanism is motivated by aesthetizing. It is not about resistance to oppression, but about cultural superiority.
But isn’t it American American? The romance of pop cultures of East Asia often follows the same logic that was once criticized in the United States. K-POP is no less commercial, the ideals of the beauty of East Asia are no less problematic. Not to mention politics. And this can be the most American of this new anti -American: it works in accordance with the logic of rebooting. A new atmosphere, new heroes – but an old story.
