It’s a rare glimpse behind the scenes of a war for influence. What the United States gives to countries that want to strengthen their environmental regulations, since the latter will likely harm the export power of their agriculture. To the point of resorting to the same methods as the polluting industries, and the same public relations companies. Under Donald Trump, the US administration urged these companies to torpedo the “farm to fork” (F2F) strategy, aimed at “greening” agriculture in the Old Continent.
Defending pesticides and genetically modified organisms at all costs, hindering any strict regulation of their uses, denigrating organic farming and undoing Europe’s agroecological ambitions: similar operations They were held in Africa and Asia to promote the adoption of genetically modified crops and the unimpeded use of synthetic agricultural inputs.
Obtained by research media. Lighthouse Reports and shared with the world and other international media, internal documents from the United States Department of Agriculture (USDA) show that the US administration used two communications and reputation management companies for this. The first, the White House Writers Group (WHWG), is based in Washington. The second, v-Fluence, is a small company with around twenty employees founded in 2001 and run by Jay Byrne, former communications director at Monsanto. Based in Saint-Louis, Missouri, administrator of a private database at the center of pro-pesticide propaganda called “Bonus Eventus,” she specializes in advising agribusiness companies, including agrochemical companies that would also have a lot to lose. in case a crisis occurred. A hypothetical agroecological change in Europe.
From Fidesz to the Reconquista!
To understand this, let’s go back to May 20, 2020. That day, the European Commission announced the outlines of two new strategies – “Farm to Fork” and the Biodiversity Strategy – intended to be the agricultural component of the Green Deal to Europe. , released a few months earlier. The objective is in particular “reduce pesticide use and associated risks by 50%”of “convert 25% of agricultural land into organic farming”a response to the scientific consensus on the need to make agricultural and food systems more sustainable.
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