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Ceuta “takes” Broo’s TV or Jonatan Penco to try to take the “throne” of Andorran influencers

THE influencers who have thousands or millions of followers are young, earn a lot of money, usually have few links and can work from anywhere. All they need is a good internet connection and their equipment to record and edit.

As your economic income increases, the tax payment As is the case with all workers. The difference is that the influencers They have ease of movement.

THE escapes in Andorra for many years influencers better known as Rubius, Auronplay, The Grefg or WillyrexThey did it simply because they pay much less tax than in Spain, which is annoying for the sacrificed Spanish taxpayers.

Ceuta wants to enter this league and win the influencers. It offers excellent tax credits, a good climate, quality of life and on top of that it’s Spain. So it has the right image card. If a influencer moving his residence to Ceuta will not be criticized.

The Ceuta government reached a consensus this week twenty of influencers to the autonomous city, which has a total of 10 million followers. Among them are Broo’s TV, Jonatan Penco, Little Nicolás, Hernando Asenjo or Soto Asaamong others.

They took them on a sightseeing tour, took them to taste the local cuisine, threw a party and explained the tax benefits existing. So they saw that in Ceuta, far from any prejudice, life is beautiful and they can earn more money.

“Influencers” invited to Ceuta on a boat.

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“It’s worth living here as long as you have the opportunity to establish yourself and grow your business,” he said. Alberto Garcia Varela, EY managing partner in Andalusia, Extremadura, Ceuta and Melilla at a conference held this Friday.

By your side, Felipe Masa, Director of EY Abogados, explained the tax advantages of residing in Ceuta, accompanied by Kissy ChandiramaniMinister of Economy, Finance and Civil Service of Ceuta.

a b50% discount for companies; 60% deduction from personal income tax; 75% bonus on wealth tax; wealth tax is not declared; 50% bonus on all local taxes; and there is no VAT but rather the IPSI, which has reduced rates.

“I didn’t know I was so attractive.”

One of the content creators who participated in the Ceuta event is Jonathan Penco (Widler). He is originally from Barcelona and is one of the influencers who changed Spain so that Andorra resides there. He makes videos about his life and publishes them on Instagram and Tik Tok, accumulating 2.6 million followers.

“When they encouraged me to come and see Ceuta, the first thing that came to my mind was that it was a dangerous city, from what I see in the media. But I like to travel and discover new places. I didn’t know anything about its taxes or why the city was so attractive.“, he comments to EL ESPAÑOL.

A moment from the presentation of Ceuta’s tax advantages.

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Widler says, “What caught my attention the most was the hospitality. An aesthetically beautiful city and they welcomed us with open arms. There is a culture clash and they coexist in harmony.”

Even if the tax benefits are “interesting”, this influencer He is not considering, for the moment, leaving Andorra for Ceuta because his family lives in Barcelona and “because I am more of a mountain person than a seaside person”, although he is recommends to influencers Andalusians and other regions of the country who are considering settling in Ceuta.

Success with online games

Ceuta is going all out in the technological field. A change in the law in 2018 – one of the last regulatory changes made by Mariano Rajoy before the motion of censure – has generated a new taxation for this autonomous city.

The city chaired by Juan Jesus Vivas I had to change the model. It couldn’t always be a cheap bazaar and had to follow the movement of new trends. They wanted to attract gaming companies online and it was a success.

At this time there is fifty major national and international online betting companies located in the autonomous city. They have 850 employees and should reach 1,000 by the end of this year.

There is still room to grow in the game onlinebut we have to look for new niches. And in Ceuta, it is clear that the influencers they can be part of it.

EL ESPAÑOL and Invertia organized last week in the autonomous city the 2nd Spanish Forum in Ceuta. There were four key ideas.

The first is that Ceuta has great potential in terms of technology or tourism; The second is that all the Administrations come together in one and are accessible; The third is that they must make their advantages more widely known; and the fourth was a repeated phrase: “And why not in Ceuta?” Now a large group of influencers He also wonders.

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