“For Paris 2024, we are helping to reduce packaging. Don’t forget to bring your returnable glass! », proclaimed the sign in front of every soda bar in the Coca-Cola colors during the Paris 2024 Olympic Games. The American soft drink brand did not specify, however, that most of these millions of glasses would be filled with… plastic bottles. TO “Major greenwashing operation to restore its image as the world’s leading plastic polluter”France Nature Environment (FNE) denounces today. According to information from WorldThe association filed a complaint on Friday, November 22, before the judicial court of Nanterre for “deceptive business practices”.
Historical partner of the International Olympic Committee and exclusive distributor of non-alcoholic beverages in the Olympic and Paralympic Games (JOP), Coca-Cola had aligned its communication with that of the Organizing Committee: to make the Paris Games the largest “sustainable” history by halving the use of single-use plastic compared to the London 2012 Games. ” ambition “ written as a slogan: “accelerate the transition towards a world without waste.”
The soft drink giant announced the rollout. “unpublished” of 700 water and soft drink fountains at the competition sites and in the athletes’ village, the use of returnable glass bottles, reusable and returnable cups called “ecological cups” and, as a last resort, “when operating conditions prevent the installation of fountains”, plastic bottles to fill said eco-glasses.
13 million cups produced
But, according to an April 2024 note from the inter-ministerial delegation to the JOP, of the almost 10 million drinks planned for sale, more than 6 million would come from plastic bottles poured into glasses, themselves made of plastic. TO “Double plastic pollution”denounces the FNE. offer a cup “reusable” whose drink comes from a plastic bottle is “It is likely to mislead the consumer about the environmental impact of their drink.details the complaint. The latter may believe in a virtuous purchase, without single-use plastic, even if their drink requires the use of a plastic bottle.”
Another question raised by the NGO: what happened to the 13 million glasses produced for the Games and that were supposed to be reused? Numerous testimonies show that spectators often kept them as souvenirs or even threw them in the trash.
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