Sunday 20 April 2025 – 19:48 WIB
Jakarta, Fifa – There is important news for companies and advertising panels in Jakarta. The province’s government in DKI Jakarta renewed the regulations related to advertising taxes through regional regulations No. 1 of 2024 regarding regional taxes and regional fees.
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This rule is another step of Law No. 1 of 2022 regarding financial relations between central and regional governments.
“What does this mean for commercial actors and advertising in Jakarta?
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So what is the advertising board tax?
Tax clarification. (Private/FIFA)
image:
- Viva.co.id/bs Putra (Medan)
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Morris explained that the advertising board tax was a tax imposed on the promotional media that aims to attract the public’s attention. The shape can be varied: advertising panels, signs, stickers, video, or those related to vehicles or even air -based ads panels.
If commercial actors put ads to promote products, services or events, then tax organisms are likely to include the plate.
In general, he made it clear that this tax should be paid by anyone organizing advertising boards.
“Therefore, the commercial actors who put their ads – directly or through third parties – the need for taxpayers,” he said.
Taxes are calculated based on the value of the rented dashboard. If the advertising agency service is used, the rental value of the applicable contract is seen. But if you install it yourself, the government will rule based on:
● Types and advertising plate materials
● Installation site
● size and number of media
● Long examination
“If the value of the contract is considered unnatural, the boycott government can determine the value of its rent according to the rules. The tax rate is 25 percent of the value of advertising panels,” he said.
It has given an example, if the value of Billboard rental is 10 million rupees, then the tax is 2.5 million rupees. Taxes began to impose it since the installation of the ads board or broadcast.
“The payment is done according to the installation site – if the advertising board in the car, it indicates the business organizer,” he said.
Morris explained with this new regulation, the DKI Jakarta province government wanted to ensure that all commercial actors contribute to urban development – not only through advertising, but also through fair and organized taxes.
“Aside from being a source of regional income, the tax of advertising panels is also part of the efforts made to preserve the aesthetics and diversity of urban planning. So, the more obedience to the rules, the more comfortable and more comfortable and organized them in the future,” he explained.
Commercial actors who install advertising panels routinely are required in Jakarta to understand the applicable rules.
“There should be no penalties or fines just because of the lack of information,” he said.
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“Therefore, the commercial actors who put their ads – directly or through third parties – the need for taxpayers,” he said.