Álvaro de la Haza, executive vice president of Cosentino, ruled out the exit to bag of the company “in the short to medium term”, while considering, on the other hand, that the pricing policy of Donald Trump “It will be nuanced”, even if it is not “good news”.
This is how the businessman of the multinational dedicated to the production and distribution of surfaces for bathrooms, kitchens and facades expressed himself during the press conference held this Monday in Cosentino City Madrid, where he clarified that the jump to the floor “is not there”. agenda”, since, as he pointed out, the company “has too much work to concentrate on anything else”.
“The company has decided to continue to be 100% family in the short and medium term,” de la Haza stressed.
Trump Tariffs
On the other hand, regarding Trump’s tariff policy, the executive said that, although this type of regulation is not “good news”, Cosentino believes that “it will probably be nuanced.”
“In our industry, the Americans themselves, even the competitors, have recognized that Europe competes on an equal footing with the rest of the world, unlike what can happen with Asia,” emphasized de la Haza, before emphasizing that “their obligation is to adapt”. “.
“The factory USA “This has many meanings, including getting closer to the customer, reducing the carbon footprint of logistics and also addressing these possible protective measures,” the manager emphasized.
On the other hand, the businessman of the Almeria company highlighted that Cosentino is banking on the diversification and expansion of its activities abroad, with the majority of its market now located outside Spain, the United States being its main customer.
“We are a very Spanish company and we are a very American company,” said the manager, before adding that, as this is the second time they have lived with the Trump administration, they have a “certain confidence “.
2024: year of “normalization”
Finally, regarding the end-of-year forecasts, the executive said that the year 2024 will be a year “of normalization in which there will be no major growth.”
“After the pandemic, there was an extraordinary year, which was 2022, because there was a lot of income accumulated,” said de la Haza, who highlighted that last year 2023 “was an additional year of normalization and 2024 will be the same too.
“We will not have great growth in 2024, it will be a year very similar to 2023, but we still manage to contain the turnover thanks to diversification”, emphasized de la Haza, who stressed that the The company presents a “great growth accumulated in recent years.
“If we compare ourselves to before the pandemic, to 2019 and to 2020, we see that, at an annualized rate, we continued to grow around 10-12%,” concluded the executive.
