DANA coverage and its effects In Punt in progress has brought Valencian public radio and television to overcome all their difficulties recordingsboth audience as screen quota.
According to data from the audience measurement company Kantar provided to Europa Press, the majority of residents of the Valencian Community connect to this public media to find out everything related to the disaster. Thus, a total of 2,610,000 Valencians connected with À Punt to follow DANA news between October 29 and November 15.
Se day of the flowOn the fateful October 29, In Punt recorded a historic record by reaching a 12.5% of share (the previous one was 8.2% on March 19, St. Joseph’s Day 2022). The same day, 1,152,000 viewers followed the coverage carried out by the public channel, a figure which also constitutes a record.
Furthermore, that Tuesday, the informative NTC Nit was the most watched À Punt show in its entire history, with a share of 22%, with audience peaks reaching 27.3% (at 9:30 p.m.) and a total of 768,000 viewers connected throughout space.
Valencian television also leads the night time slot – between 8:30 p.m. and midnight – with a 21% share. Other notable figures are the 346,000 people who followed the weather information on Oratge 2 and the 452,000 people who were attentive to the evolution of the broadcast on Valencian public radio and television with the program ‘Especial Informatiu Emergència Extrema’.
First option
The day after the storm, October 30, with a daily quota of 14%, In Punt exceeds to all generalists and repeated a historic record for the second day in a row. A total of 1,131,000 unique viewers watched In Punt, which was the top option for Community viewers between 7:15 a.m. and 3 p.m., topping the morning slot with a 25.2% screen share. This means that it was placed above all general and thematic channels.
This same Wednesday, October 30, the NTC Migdia television news obtained 23.1% market share with a cumulative audience of 435,000 people and was the program having obtained the largest audience of the entire day in this region, ahead of a once again the general channels.
Concerning the evening news, its audience reached 463,000 viewers and a share of 11% from 9:00 p.m. to 9:21 p.m. Then, the press conference of the “president” of the Generalitat, Carlos Mazón, the Government delegate, Pilar Bernabé, and the Valencia fire chief, José Miguel Basset, brought together 298,000 people in cumulative audience (13.9% ).
Surveillance of À Punt continued over the following days. On Thursday, October 31, it obtained a daily share of 9.6% ahead of, for example, La Sexta, Tele 5 and Cuatro and only behind Antena 3 (14.1%) and La 1 (12.5%). That day, the review “Bon dia Comunitat Valenciana” achieved an audience share of 16.1% and 255,000 unique viewers.
Then, the TV news “La Via Verda” reached 16% and 261,000 viewers, while the midday news got a share of 20.6% with 354,000 unique viewers. In the afternoon, according to information from Kantar, the magazine ‘En direct’ was watched by 390,000 people with a share of 7.1% and the evening news exceeded double figures (10.8%) with 401,000 people.
In the same vein, Friday November 1, À Punt was ranked second choice with 12.6% share behind La 1 (14.4%). That day, the news program ‘Les NTC del Matí’ climbed to 17% with 196,000 people and ‘Bon Dia Comunitat Valenciana’, to 23.9% with 428,000 people.
Kantar’s measurements reveal a significant fact: the whole consumption of television in the Valencian Communitygrew up 16% the week of dana compared to the previous weeks of October.
Specifically, between 175 and 203 minutes on average were recorded, although this figure increased more among the older group, who spent 365 minutes per day watching television. Furthermore, the maximum television consumption was recorded on Sunday, November 3, when Valencians spent 232 minutes in front of the small screen.
Since the DANA devastated a large part of the province of Valencia, in Punt, designated by the autonomous administration channel information official of the Generalitat Valenciana with the service 112devoted its resources to media coverage.
All professionals and volunteers
According to channel data referring to the period from Tuesday October 30 to Sunday November 17, the operation includes all professionals of the entity’s information service (except those directly concerned by DANA) and television and radio production companies. placed at the service of program management to achieve coverage.
This effort makes uninterrupted daily live programming possible with unscheduled staff and numerous professionals leave or vacation offering to contribute to information work.
The role of radio during the evening of the flowwith isolated towns and without light in which this media became the only information channel to listen to the instructions of the authorities and have information on what was happening. Radio was also the means by which citizens expressed their testimonies and experiences during and after the tragedy.
In twenty days we arrived 236.5 hours of televisionbetween programs and television news, in other words, three weeks of 16 hours of uninterrupted live per day devoted to information on DANA. And on the radio, until last Sunday, 237 hours of radio had been broadcast, the equivalent of three weeks of 16 to 18 hours per day in uninterrupted live.
