The Google technological giant received a new judicial failure in the United States. Judge Leoni Brinkma, responsible for the analysis of the claim filed in 2023 by the Ministry of Justice and the States Group Dominant abuse of positions in the digital advertising marketShe announced the company guilty of illegal monopolistic practice in two of the three analyzed markets.
A proposal that extends to 115 pages, it is concluded that Google used Anti -competitive methods To master markets for advertising servers for editors and advertising advertising in an open web.
“Over more than a decade, Google connected his advertising server for editors and a platform for advertising to exchange a contract policy and technological integration, which allowed him establish and protect your monopolistic power In these two markets, ”says the judge.
Failure occurs after Three -week tests In which the Ministry of Justice and several states showed that Google excluded its competitors through anti -competitive acquisitions and a politician who damaged both editors and consumers.
Although Google also faces other trials, including the demand for monopolizing the search market, the judge decided Do not authorize this time for the destruction of evidence company.
A new process is now open to determine the entered corrective measures, including the possibility Divide the Google Advertising BusinessThe field of the plaintiffs can include a disinfection of Google key products, such as their Google Ad Manager, which integrates its advertising server and advertising exchange platform.
This decision is part of the Joe Biden government on large technological corporations, with a special approach to monopolistic practice. The company is also faced Possible changes in your business Associated with the search engine and its Chrome Browser, as prosecutors advocate new measures that their domain limits on several fronts.
