Pamplona It is full of shops of all kinds. Since bars and restaurants with great fame even small food or candy storesSome are more visible than others, and others have been present in the Navarrese capital for so long that no one knows them.
When you have been working in a company for many years, this can happen. Mª Angeles Villegas that, after 25 years old in your store, you will have to closed for renovation. Your clothing store, called Dehko Women’s Fashionis located in the Monastery of La Oliva Street 23in the district of Saint John.
Dehko Mode is very close to many other establishments that we visited in the local business section like the Bar Gurea, whose owners have relaunchedwave Camélia Florist, closest to the cemetery.
Mª Angeles Villegas He has worked in his clothing store for more than two decades, but a recent drain Under the tent the ground will have to be changed. “The leak will force me to make a small renovation and I’m going to have to close the store for a while. It probably won’t be much less than a week. After that, back to work,” he said. the owner.
As additional consequence of the future reform, Villegas do regulation of all your clothes. “In order to be able to carry out the reform more easily, I prefer sell as many clothes as possible and accessories as soon as possible. The problem is that you have to lift the whole floor“So if I have fewer clothes, the better,” he explains. Villegas.
The store Mª Angeles Villegas has always been dedicated to women’s clothing, although she admits that she had to reinvent yourself: “In 25 years I have had to change my catalog a lot. At the moment women They don’t dress like they did twenty years ago.. People now wear blazers, for example, but also with sneakers“, account the manager.
Although it has evolved over the years, its customers They always choose Dehko Moda to buy the clothes they need. “Around the 80% of my customers are regulars. Very good people. They come because my clothes are typical clothes that you wear at any time of day, every day of the week. They are clothes easy, comfortable, current. This is what you would wear a Monday and a Sunday“, he explains.
At the same time, Villegas is also thinking about making a change of customer base but. “Some time ago I even thought about selling men’s clothingbut since I already had a way of selling and a series of loyal customers, I didn’t see the need for it. to make this change,” he adds. Villegas.
Surprisingly, when Villegas I started the business I didn’t know about nothing from the fashion world. “First of all I had no ideabut he had a lot of knowledge about deal with the customer for other previous works. For me it was the same sell a car instead of a pen. Now I know a lot about clothes and accessories and I have been in various festivals“Ultimately, I discovered the profession by working there,” he admits. the owner.
She finds her job very satisfying because, according to her, what she likes most is that “works for me. I decide how to work, what I want to do, the goals I want to set for myself, my direction. I am the boss“That’s what I like most about my stay here.”
But not everything Mª Angeles Villegas It’s easy for you since there is a huge problem which he still has to face. “Some say that today’s local businesses don’t work, but it’s not true. What we have a problem with is the abusive rents that you have to pay because I, for example, pay three times more than what I paid a few years ago,” he reveals.
Such payments are Villegas is considered the destiny of your business. “It doesn’t just happen to me, but also to the rest of the surrounding establishments. We we can’t be like this all our lives because that’s not the way to sustain a business. I don’t know what’s going to happen in the future, but if things don’t change, in a year or two I will have to close the store“, finished Mª Angeles Villegas.
