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Democrats and American stars, a zero-sum calculation

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Democrats and American stars, a zero-sum calculation

On the night of November 5, singer Cardi B filmed herself listening to the announcement of Donald Trump’s victory. In the video, broadcast on Instagram, this phrase appears: “I hate them all.” A rage shared by many celebrities… In more scathing terms, actresses Jamie Lee Curtis and Viola Davis, writer Stephen King and singer Ariana Grande expressed their sadness on social media.

Kamala Harris’ campaign was marked by successive support from American stars. In addition to the veterans of the Democratic campaigns (Stevie Wonder, Barbra Streisand, Bruce Springsteen, Robert De Niro, George Clooney, etc.), a new generation of artists has joined, such as singers Billie Eilish, Charli XCX, John Legend and Lady. Gaga. These last two even appeared on stage alongside the candidate.

The outcome of the electoral battle seemed to depend, for a time, on the union of two celebrities: Taylor Swift and Beyoncé. The first, very popular among young people, was to change the situation, we wanted to believe in the Democratic General Staff. As for the second, a figure from the black community, he had to consolidate the African-American vote, crucial in the campaign.

Attract Latinos

Generally speaking, party strategists have associated a supposedly unifying personality with each electoral objective. Thus, Latinos, another decisive community, were attracted by two stars from different generations, only to sweep the entire spectrum of the electorate: the actress and singer Jennifer López, 55 years old, and the rapper Bad Bunny, 30 years old. both born in Puerto Rican families.

Unfortunately, Donald Trump won the election. “Proof that this was not enough, sighs Laurence Maslon, popular music historian and professor at New York University’s Tisch School of the Arts.. Now the question everyone is asking is whether this support was productive or… quite the opposite. » Publicly, no star has gone so far as to question themselves. But in recent days, the American press has questioned the merits of this electoral strategy, as it does with each defeat of the Democratic field, historically supported by Hollywood.

Read also | Article reserved for our subscribers. “In a fractured United States, with social networks that fuel hate, artists must be strong to choose Harris or Trump, and proclaim it”

In 2008, television host Oprah Winfrey’s endorsement of a Democratic campaign outsider, Barack Obama, certainly gave the primary winner a million votes, according to various estimates. But during the 2016 presidential election, it seemed that Hillary Clinton, on the other hand, had suffered from being too surrounded: the Katy Perrys, Madonnas, Kim Kardashian and Meryl Streeps crowding around her had fueled the speech of Donald Trump, self-proclaimed anti-system. candidate. Accused of illustrating the Democratic candidate’s disconnection from the American people, her followers had become chains. So much so that in 2020, Joe Biden asked show business for discretion.

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