In the era led by data and digital transformations, digital marketing accelerated became an important basis for economic efficiency, and not just a means of promotion. This marketing model changed market bases, relying on artificial intelligence and advanced tests, in order to accurately focus on consumers, reduce waste and maximize profitability. Turning from a collective proposal to individual demand, it has become an effective tool for managing resources and increasing the competitiveness of companies in an environment that requires the speed of making decisions and accuracy of performance.
Digital marketing is an equal environment that allows small and medium -sized enterprises to effectively penetrate the markets and at low costs using tools for analysis and behavioral forecasting for planning production and waste reduction. In the light of the economy, in which the value is measured by the ability to control the data, this marketing model is distinguished as a column of sustainable growth, provided that it is effectively used between innovation and confidentiality protection.
Experts confirmed ASHARQ Al -AWSAT that digital marketing is no longer just an advertising tool, but rather a pillar of economic growth and a lever for efficiency and performance, thanks to its accurate aiming and distribution of resources based on data and analysis of behavior, emphasizing that the modern economy is controlled by data, and that companies are able to use their high ethics, and strategic intelligence will contribute to, and strategic intelligence will contribute to it, and strategic intelligence will contribute to it. What in general, and this contributes to the purpose of ensuring, and this will transform what in order to ensure, and this will transform that they can transform, that for the purpose of the digital atmosphere, contribute to that in the conditions in which they will transform, and this will be transformed in the field.
Equal opportunities
The financial and economic consultant, Dr. Hussein Al -Tas, said in an interview with the Middle East that digital marketing is no longer an option, but rather an economic necessity that allows companies to achieve higher efficiency and restores market rules through data and artificial intelligence, which indicates that digital transformation has become an important lever for the productivity and return of investment.
He pointed out that the tools of digital analysis changed the dynamics of the market, since the model has passed from a general proposal to individual demand, since the consumer receives proposals developed in accordance with his personal preferences, which contributed to a decrease in productive waste, a more effective direction of products and achieve faster sales, while companies can more accurately predict demand.
AL -TTAS emphasized that digital marketing has given a strategic opportunity for small and medium -sized enterprises to increase its competitiveness before large organizations, since it allowed them to achieve their target audience at a low price and quickly test new markets without the need for huge expenses or traditional infrastructure.
He believed that this marketing model provides equal opportunities to achieve the market, but this requires a deep understanding and deliberate investment in analysis and content tools.
He emphasized that artificial intelligence and forecasting analysis constitute the future of digital marketing, since they allow us to read consumers to read and predict what causes a qualitative shift in marketing campaigns, indicating that these technologies contribute to reducing the cost of operating, accelerating access to the market and increasing the return of investment as a result of automation and configuration of content.
According to Sneeezing, digital marketing can be an effective engine for economic growth, especially in developing countries, creating new employment opportunities and supporting exports through E -Commerce, as well as allowing entrepreneurs to cover global markets without the need for huge traditional infrastructure.
He noted that the market value of companies in the modern era is measured in terms of their data, and not just their products, emphasizing that companies that invest in data and respect the ethics of their use will be most capable of competition and leadership. He added that the data became one of the most important strategic assets in decision -making and attracting market trends.
Dr. Hussein al -Tas completed his speech, emphasizing that digital marketing became the basis of the modern economy and a vital tool for increasing efficiency and achieving sustainable growth. He explained that the future of this sector is associated with the ability to invest in artificial intelligence and data, with the need to maintain the confidentiality of consumer and transparency so that digital marketing is a real lever for the national economy.
Demand and demand dynamics
In turn, the economic analyst Ravan Bin Rabian confirmed Asharq Al -Awsat that marketing is no longer limited by the fact that it is an advertising tool, but rather turned into a real cranes of productive efficiency and economic growth, noting that the digital economy has revised the strategic role of marketing in modern business environment.
She explained that the tools of digital analysis and accurate targeting allow companies to direct their marketing resources with higher efficiency, which contributed to the reduction of waste and an increase in the return of investments, which indicates that this shift directly connects marketing efforts with commercial efficiency, which positively reflects productivity.
The economic analyst continued that the exact data and instant analysis changed the dynamics of demand and supply, since the offer no longer depends on historical assessments, but rather reflects the instantaneous reality of the market using the fact that this development allowed companies to understand the behavior of consumers and the rapid interaction with the movements of the market, which ensured faster and smarter opportunities to respond to demand.
According to Ravan Bin Rabian, digital marketing allowed small and medium -sized enterprises the real opportunities for expansion and competition, in the environment in which large companies dominated, indicating that tools with a low level of bonfires, such as campaigns through social networks and improving search engines, helped these projects achieve their target audience with high efficiency, which increased economic Competitiveness.
I expected that artificial intelligence and forecasting analysis would lead to a radical shift on the marketing stage, understanding the client before expressing his needs and offer proactive marketing strategies. She emphasized that these tools will increase the effectiveness of decision -making, reduce costs and increase the accuracy of targeting, which increases the efficiency of the economy as a whole.
She added that the one who owns data and understands his analysis will have a competitive advantage, with the growing need to protect confidentiality in exchange for the development of business models based on advanced analysis.
