When the definitive streaming explosion happened more than five years ago, everything seemed benefits for consumers. A huge range of modestly priced content reached home screens and there was no longer a need to resort to the physical market or wait for advertising-laden television programs. However, market saturation led Netflix to act like any market leader, making the main decisions that gradually shaped the future of the rest of the competition. Today, a good number of platforms have already embedded advertising to their most economical plans and at the same time, the flexibility of share accounts with friends and family. All this, while subscription prices have continued to increase. The last to act was Disney+integrating a strategic plan to definitively eliminate multi-account of your application.
The news does not surprise those who have followed current market video on demand. Last year, the house of mice integrated advertising into its business model and for months, speculation about the next and imminent change has not stopped. With that, Disney+ began send emails to your subscribers notification of the new plan with which the possibility of having new additional profiles outside the registered address can be added. Several media outlets around the world are already reporting the news, ensuring the end of shared accounts in places like Canada, Costa Rica, Guatemala, United States and parts of Europe and Asia. For its part, the brand itself reports on the process in a publication on its website entitled “Paying for sharing on Disney+: here’s what you need to know”by writing a statement explaining the company’s new policy regarding the use of its application:
“Your Disney+ subscription is intended for use within your household, which is a set of devices associated with your personal residence (…) People not in your household will need to register and pay for their own subscription or be added extra.” members to your account for an additional monthly fee.
What will the additional price be?
The official prices have not yet been presented in Spain, but on the other side of the Atlantic we know that the increase for each additional account per month will be $6.99 in the basic plan and $9.99 in the premium. On the other hand, it will be an option available only to those who have contracted Disney + directly and not through another terminal.
The strategy of the most giant conglomerate in the entertainment world began with several tests in 2023 in Canada, but it is a mission that will reach all regions of the world, including extensions associated with the brand, such as Hulu and ESPN+. A clear, concise and, why not say it, quite controversial offensive. Just like the “big red N” already did, Disney+ explained quite briefly that if we are traveling or in another vacation home, we will not have any problems. to access the service. Although little information is given on how it will differ from another user’s access.
Bob IgerCEO of Disney, had already assured in the first half of this year that the brand should start treating streaming as a growing business and not as a derivative generating losses. The multinational has faced a good number of layoffs in recent years, in addition to having a significant creative crisis this affects both its MCU (Marvel Cinematographic Universe) and new original ideas from studios like Pixar.
A successful year for Disney+
Despite its losses and the instability of the streaming sector, it is a big year for the company’s audiovisual products in the field of cinema exploitation and on the small screen. At the box office last summer, Disney managed to insert two feature films into the list of 50 highest grossing films of history. first with Inside Out 2 (No. 8 on the list), with a collection of 1.7 billion dollars then, with the return of the open-mouthed mercenary Deadpool and Wolverine (22nd place), which collected more than 1.3 billion on international posters.
In streaming, Disney+ has been crowned thanks to its derivative series, such as The bear or the big winner of the Emmy Awards, Shogun.
