Quesos TGT recently presented its new campaign ‘El Bocadillo de Todos’a pairing with a lot of cheese’, an action that wants to reflect the diversity and richness of Spanish gastronomy with a different touch. To do this, they counted on the two-star chef Diego Guerrero.
Thanks to this project, which combines cheese tradition and haute cuisine to try to capture the essence of Spanish gastronomy, a sandwich has been created that aims to unify the country. To prepare the recipe and know the opinion of the Spanish people, a representative opinion study was carried out at national level.
According to the study carried out by ‘More Than Research’in collaboration with Quesos TGT, it was revealed that more than 85% of Spaniards prefer traditional and classic flavors in their sandwiches, thus consolidating the importance of maintaining culinary authenticity. Despite their love for the classic, Spaniards are also open to innovation: almost half of the population (48%) showed notable enthusiasm for trying new creations from renowned chefs.
The study also highlights that cheese is considered a key ingredient in snacks, being chosen among the five essential ingredients. Among the favorite cheeses, cheddar comes first, selected by more than 35% of participants, followed by varieties like Havarti, Gouda and Edam, known for their creamy textures and flavors that perfectly complement the rest of the ingredients in the cheese. cheese. In this sense, Iberian stands out as the undisputed king of ingredients, selected by 68% of those questioned.
The sandwich is not only a tradition, but also an explosion of flavors: olive oil, icon of the Mediterranean diet, was chosen by 53% of participants, positioning itself as the second essential ingredient.
Furthermore, the study showed a clear preference for quality and local products: seven out of ten Spaniards attach great importance to the origin of the ingredients in their sandwiches, reflecting a growing commitment to quality and local products. Thus, 53% of those surveyed would be willing to pay more if the sandwich included gourmet or quality ingredients. This result highlights how, in a context where quality of life and personal pleasure take on importance; The Spanish seek to elevate the everyday to an experience of greater value.
“Everyone’s sandwich”, created by Diego Guerreromasterfully balances the best of both worlds: tradition and innovation in every bite. “The chef not only brings his distinctive divergent touch, but elevates this snack to a unique culinary experience. This sandwich presents itself as a symphony of flavors reproducible throughout Spain, reflecting the regional diversity of our country. Plus, it’s not just a snack. “It is a transformation of traditional ingredients into a culinary work that is distinguished by its impressive visual beauty and the deep artistic sensitivity of the chef,” say those responsible for this project in a press release.
“For a sandwich to represent the authenticity of Spain, it must offer regional diversity, be easy to reproduce, have a flavor appreciated by the greatest number of people and offer an innovative touch,” explains famous chef Diego Guerrero.
In tune, the chef’s creation could not miss the selection of cheeses from the La Bocateria brand of TGT. “Not only does cheese add a rich, creamy flavor, but it also plays a crucial role in the versatility of the snack. The different varieties allow it to be adapted to the tastes of each region and consumer, making this dairy an essential element for sandwich lovers,” he emphasizes. Antonio García, brand manager of the Quesos TGT cheese group.
Two Michelin star award-winning chef Diego Guerrero has combined these traditional elements to create the next piece that celebrates the essence and sophistication of Spanish cuisine, with a modern and disruptive twist in every bite. The recipe designed for TGT Cheeses contains the following ingredients:
-Bread with extra virgin olive oil, highlighting the importance of Spain as an olive oil producing country par excellence.
-Iberian beef presa, which adds an authentic and representative touch of Iberian flavor.
-Sliced cheese from La Bocateria de TGT: Edam, Havarti, Gouda and Cheddar, which add creaminess to the sandwich.
-Kimchi: Thanks to this ancestral preparation we ferment the cabbage, which makes it a much more digestible product without giving up all its flavor.
-Kimchi mayonnaise, which reflects La Cocina de Diego’s commitment to maximum utilization, using kimchi fermentation broth to enhance flavor.
-Arugula leaves, which add a touch of freshness to the dish.
During an exclusive event held in Madrid on September 26, Quesos TGT and chef Diego Guerrero were revealed through a demonstration kitchen “Everyone’s Sandwich, a pairing with lots of cheese”. “This sandwich is not only a culinary creation, but a symbol that encapsulates the richness and gastronomic diversity of Spain, combined with an innovative and revolutionary approach. Based on an in-depth study of national preferences, this new creation is presented as a tribute to the flavors and traditions that unite the Spanish and with a bold touch that characterizes Diego”, explains Antonio García.
Restaurants where to find it
During the month October was included in the menu of 5 restaurants located in different strategic points of Spain to be able to taste the sandwich created by Quesos TGT with the help of chef Diego Guerrero.
-Café Kafta, a Mediterranean bistro located in the center of Barcelona:
-La Sagrada BCN and La Sagrada El Born, with two restaurants also located in the center of the city and winners of the BC BURGER CUP 2023:
-El Bocatas, a restaurant located on the Costa Brava (Tossa de Mar, Costa Brava, Catalonia):
-Chez Pepito, a Madrid tavern full of life and flavors located in the capital:
-Zuppa, unify gastronomy with a different alternative to takeaway in Madrid:
-Los García, an iconic tapas restaurant located in Seville:
In addition to the restaurants where you can taste “El Bocadillo de todos”, a agreement with the famous Panes Creativos bakery of chef Daniel Jordà. They joined the conversion by creating a bread with a lot of cheese, where the flavor of La Bocateria de TGT can be combined with the sourdough of the unique recipe. It will be temporary in its store located in Barcelona.
The event also served as the stage for the launch of the new packaging from La Bocateria by TGTa renewal that reflects not only the evolution of the brand, but also its commitment to excellence. This new design is fresh, modern and in harmony with the high quality of its products, marking the start of a new stage for the leading company in the cheese sector.
“With ‘El Bocadillo de Todos’, Quesos TGT not only celebrates Spanish gastronomy in its purest form, but also invites Spaniards to enjoy a sandwich that encapsulates the best of their land, history and culture, transforming a daily meal in an unforgettable moment. experience,” the company says.
