The countdown to Christmas began with the traditional starting signal: the announcement of the extraordinary draw on December 22which will begin broadcast this evening on television, the spot highlights solidarity even between strangers and denounces loneliness, particularly in rural areas.
This year’s announcement focuses on Julián, a resident of a Galician village near Vigo, sees his environment emptying. After taking a bus, he goes to town and decides to buy a tenth of the Christmas lottery, and he meets a television crew. Interviewed by a journalist as he goes to buy a lottery ticketsays he has no one to share it with.
Soon, Julián’s case begins to interest people and receive more attention from the media. People remain attentive to their history, and a common proposal to share the tenth that each of them bought at home with this Galician.
Everyone starts recording themselves on video, offering to share their tenth with Julián, one of the most memorable songs of the moment. It is even proposed that be the one who rings the New Year’s chimes.
The day of the drawing arrives and the number Julián bought is not the winning number. However, he sees on television how people begin to celebrate the first prize, and they tell him: “Julián, it’s our turn” demonstrating that the proposal to share the tenth was serious. After that, life returns to Julián’s village and a bar that we saw close its doors at the beginning of the commercial reopens.
Julián is played by eI The Riojan Amadeo Marín, who told EFE on Thursday that his wish is that “the big one” reaches the people affected by the Dana flood disaster. He is an amateur actor, aged 63 and a professional decorator. He added that it was a big dream for him to have been chosen for this commercial through casting and that he wanted the “big” and as many things as possible. The prizes from the draw will be awarded to those affected by the damage, which primarily affected the Valencian Community.
