The feasibility report for the Botanical Garden night show establishes that the price Tickets will be 16 euros. The objective of Córdoba City Hall is to increase the overnight stays in the city.
According to the document to which ABC had access, the visit to to show will have a duration minimum 50 minutes, at least two pass per day it takes place and this show must be scheduled for at least 80 days during each year of validity of the contract. The show will be offered from Tuesday to Sunday outside normal visiting hours of the Royal Botanic Garden.
He space in which the show will take place and its possible complementary activities within the Botanical Garden are the central promenade from Etnobotáncia to Paleobotánica, the Roman Theater and the Plaza del Molino, located next to the Etnobotánica Museum.
The feasibility report produced by the Municipal Institute of Environmental Management (IMGEMA), which manages the Botanical Garden, estimated an average of visitors of 50 people per pass, due to “the attraction that the development of an unprecedented tourist spectacle can bring”, specifies the plan.
Visitors
For this reason, he concludes that the visitor estimate could be 8,000 more when they launch the show. Consider that if two shows were held at least per day and for a minimum duration of 80 days, “we would have an influx of visitors of 100 visitors per holiday day, multiplied by a minimum of 80 days of shows per year, which would give us would perform a total of 8,000 shows per year. In the first half of 2024, the Botanical Garden barely exceeds 3,000 visitors. This would therefore mean doubling on-site visits in annual terms.
As for the staffthe feasibility report foresees the hiring of at least three people, who would be a sound/image/lighting manager, a person to assist with the ticketing and another to serve the audience of the show. The last two must have knowledge of English (B1). I would have a part-time contract.
About the investmentunderlines that the expenditure on personnel would amount to 28,229 euros, on lighting and sound equipment an additional 5,000 euros, to which an additional 2,000 euros would have to be added for the communication campaign, as well as maintenance (3,000 euros ), copyright (1,500), IT (1,000), insurance (1,000) and data protection (1,500). For all this, the expenses would be 43,000.
To them must be added the annual contribution. The contractor would pay 24,000 per contract year, which includes electricity costs. In total, the expenses and investment would amount to around 67,000 euros.
However, the show’s feasibility report Botanicalinitially ruled out, considers that the income They would be much superior. In fact, that puts them above a hundred thousand euros. Entrance will have a maximum price of 16 euros.
He estimates the attendance at 8,000 people, from which 10 percent is subtracted for possible adverse weather phenomena, less an additional 10 percent for bonuses or reductions on the tickets. It would leave an attendance of 6,480 visitors at 16 euros for an income of 103,000 euros.
From there, he also deducts 10 percent VAT, which places the income net of the plan of around 94,000 euros, a figure still well above the expenses (investment plus costs).
