We are already in Septemberwhich means that many families will have to bear quite a few expenses, especially those related to the start of the school year. That is why, when it comes to filling the fridge after the holidays, we look for supermarket offers, which, on the other hand, also seem to be on the agenda in practically all supermarket chains. Since Mercadona to Lidl, passing by there aldi or in Alcampo, we can already see that this month they offer many products at a discount or on sale. And in the case of Eroski Group They don’t want to be left behind and are already destroying discounts exorbitant
In the previous months, Eroski seems to have received some criticism from customers, as many of its offers for products in the basket cost only a few cents or at most 5 cents. However, you only have to look at its brochure from these first days of September to realize how much this supermarket seems to compete, and in some cases surpass, the competition. There is no doubt that supermarkets always offer all kinds of discounts and offers since the competition between them is fierce, but during this month, it seems that Eroski will become one of the star channels. In fact, despite the aforementioned criticisms throughout the first quarter of 2024, the Basque chain saw a notable increase in its turnover, with a growth of 3.4% compared to the same period of the previous year, reaching 1,297 million euros in food sales, 4.4% more than in 2023.
Eroski brushes aside exorbitant discounts
Eroski’s growth doesn’t seem to be slowing down after the summer, with offers that allow it to have competitive prices while maintaining quality. Thus Eroski not only manages to satisfy and retain its customers, but also to attract new buyers. who are looking for cheaper alternatives without sacrificing quality.
Among the offers that we already have in their stores and that we can indeed see how they stand out in their brochures, there is the take 3 products from us for the price of 2. A strategy that works well in other supermarkets and that also attracts more customers to Eroski. In addition, among the products on promotion we find basic items in the basket of any consumer, such as Coosur brand EVOO which is still priced a little high at 12.99 euros per litre, but If you buy 3, each bottle costs 8.99 euros.
On the other hand, the pork platters tThey are also on sale 3×2 and we can combine them to achieve significant savings, in the same way that we do in this type of offer, sausages from brands such as Oscar Mayer, Campofrío or Navidul, pizzas and other frozen products.
Furthermore, the Activia brand yogurts, Milka chocolate or Tosta Rica brand cookiesincluding their cereals, are also included in this promotion 3X2 by Eroskiallowing us to make a nice saving on our purchase.
70% off second unit
Another of the offers that stand out at Eroski for this month of September, and more specifically until next 10th, is a 70% discount for the second unit and also a 50% discount. The offer includes both food and hygiene and cleaning products.
In the case of cleaning products, and specifically for doing laundry, we can find, for example, products such as those from Skip and Mimosín brand which can also be combined, with a 70% discount on the second unit. Or we can also find the Don Limpio and Fairy detergents with the same promotion as well as Scottex toilet paper and Sanex shampoos and gels.
Regarding the 50% discounts for the second unit, this month stands out for example the Gliss brand shampoo, Axe deodorants or Listerine mouthwash.
Eroski’s Commitment to White Label
In addition to finding great deals with irresistible discounts on popular brands known to consumers, Eroski also relies on its white label, and so we have 30% off the second unit of products such as octopus leg or Russian salad.
This strategy benefits not only consumers, but also allows Eroski to improve its profit marginsbecause white label products generally have a lower production cost than well-known brands. By positioning its white label as a quality option, Eroski manages to build loyalty in a segment of consumers who, until now, might have preferred other chains.
In short, in a market as competitive as that of mass distribution and mass distribution, Eroski has managed to create a sensation with its new discount strategy. Thanks to its offers and promotions on major brand and own brand products, the Basque chain has managed to position itself as an attractive option for consumers looking to save without compromising on quality at the beginning of September.
