The boom of ceramic Portuguese in Spain has reached unprecedented levels. For some time now, AlouzA Ceramics, a Portuguese outlet that offers ceramic pieces by weightis positioned as a real phenomenon in the country. Its popularity continues to grow and more and more people choose to buy tableware, vases and other decorative items at prices so affordable that they seem unreal. A store that continues to grow in our country and that has made it fashionable to have almost exclusive ceramic pieces but at practically ridiculous prices.
The key to the success of this Portuguese outlet lies in its innovative concept of sales by weightwhich allows customers to acquire unique pieces for a fraction of what they would cost in other traditional pottery stores. This establishment has opened offices in various Spanish cities such as Madrid, Barcelona, Valencia and now Alicante, and in all of them, it devastated demand. The opening of its new store in Alicante promises to be a real event, offering customers a different and accessible shopping experience, where they will be able to select their pieces and pay according to weight. With prices starting from 1.5 euros, AlouzA has attracted the attention of individuals and hospitality professionals.
The Portuguese point of sale that is sweeping Spain
Portugal is recognized throughout the world for its long tradition of ceramic production, with its own style that mixes colorful patterns and artisanal finishes. Portuguese ceramics are present in homes and restaurants across Europe, and AlouzA Ceramics has taken advantage of this heritage to ooffer high quality parts at unbeatable prices. Instead of selling each part at a unit price, they opted for a weight-based pricing strategy, allowing customers buy several products for a truly economical amount. This approach has made AlouzA a reference for lovers of decoration and artisanal ceramics in Spain.
AlouzA Ceramics stores are full of production surplus and remains of Portuguese factories known for their quality and exclusive design. Each piece is unique and many of them have a rustic character that enhances any environment in which they are placed. In this way, customers not only get quality products at low prices, but also acquire an artisanal and original touch for their home.
Paying by weight: the success of this Portuguese point of sale
The weight sales system is one of the main reasons for AlouzA’s success. The dynamic is simple but revolutionary: Customers choose their favorite pieces, place them on a scale and pay based on the total weight. This system allows even those on a tight budget to bring a complete set of tableware or several decorative items. Prices by weight of dishes start at 3.99 euros per kilogramwhile other pieces like Bowls and cups have fixed prices between 1.5 and 4 euros.
In addition, AlouzA offers promotions and gifts during inaugurations, which has generated great enthusiasm on social networks.. When opening its new store yesterday in Alicante, the first 100 people who made a purchase of more than 20 euros received a handmade pot as a gifta strategy that has been extremely successful in attracting new customers. This mix of offers, low prices and the attraction of paying by weight have consolidated AlouzA as one of the most popular ceramic sales points in Spain.
Variety and style: ideal for individuals and professionals
In its stores, AlouzA not only offers tableware and kitchen utensils; It also offers a wide range of decorative products and table accessories. Among the most popular articles are their reactive color cups, each with a unique finish thanks to its artisanal production process. These mugs are ideal as gifts and have become a hit with those looking for original and affordable details.
The diversity of products and their quality have made AlouzA an attractive option for both individuals and professionals in the hotel sector. Restaurants, hotels and catering services benefit from these prices in pesos, buy dishes and utensils in large quantities at a much lower price than other specialty stores. AlouzA products are prepared to withstand the intensive use of the hospitality industry, being suitable for dishwashers, microwaves and even ovens, which constitutes added value for this type of establishment.
AlouzA Ceramics: a viral phenomenon on social networks
The AlouzA phenomenon is not limited to its physical stores; On social networks, the brand has gained a large number of followers who share their purchases and recommend the shopping experience by weight. AlouzA Ceramics has over 158,000 followers on Instagram, and its giveaways and promotions reach a massive audience. The brand has been able to take advantage of this channel to connect with its customers, who find in the networks a source of inspiration and ideas to decorate their home with style.
Word of mouth and the enthusiasm generated by its publications have made AlouzA a recognized brandespecially among young people and people interested in decoration and affordable lifestyle. The opening of new stores in strategic cities has been a key factor in its expansion and will surely continue to gain popularity as more and more people discover this way of buying quality ceramics without spending a fortune.
