En It was a difficult start for the European Women’s Championship. Shortly before the start of the tour, the public probably noticed two things: Swiss women lost 1: 7 against the U15 boys in the test. And this football authority Alisha Lemanne can be there, despite managed skills. Two waves of hatred of Mirogin hit women’s football there.
And then there is competition at the World Cup. So if the national player Laura Fryan recently Sport is illustrated He said: “We no longer need to fight for attention,” then this is not so. In the eternally complete sports calendar and released women’s social networks, women’s football should fight, as always.
But in recent years he has been surprisingly. According to Sportfive sports rights marketing, women’s football 2024 was responsible for 45 percent of the total global income in women’s sports. Since 2021, the women’s sports industry has grown by 300 percent – the European male football market, on the other hand, 24 percent Läppische.
Women’s sport is now the BOM industry. And for such associations as UEFA, it is Cola Zero for your Coca Cola, a new product for a new crowd – in this case young, female, strange. In 2023/24, the sports marketing agency two circles recorded the average growth of the audience by 24 percent in the 4 best female football leagues in Europe. As before, this does not wear not the best teams, but in width, including a slow movement towards large stadiums. What is happening is not just advertising, but in fact the feminist revolution.
Best football?
Female football begins to explore and tell its story on its own. And such teams as Angel City and Ol Lyonnes are located at the top of the movement, which also wants to change structures: with their own training centers, infrastructure for mothers, independent marketing and women’s investors. Best football? Sometimes yes.
Emansipation of blows! The football summer of 2025 is a woman: from July 2 to July 27, the 16 best teams on the continent in Bern, Basel, Zurich, Geneva, Lucerne, Saint -Gallene, Zion and Tuna will play for the name. All texts and tables for the European championship on TAZ.de/em2025
Meanwhile, the hope of economically progressive female football is a mouse. A large scale is always growth and investment, as if it were in 1990; Sustainability or feminist sports criticism does not matter. Instead, billionaires and multicellular ownership, more and more inflated game plans, more and more economic gap in the industry and soon for society. Women’s football is also just football.
Economics is not all the gold that shines. The posters of girls from English WSL lost about 35 percent of their television audience in 2024/25. The English league, but also many others, strongly depends on the success of the native national team and the radiance of the Big Tournament. For example, in Europe, England in Europe caused a huge boom, but the 2023 World Cup in Australia, on the other hand, did not cause more than one la.
And while in the United States and England, a large number of fans flock to stadiums, 1,500 spectators come from the Supreme League of Spain and France Maue: Inside Per Game. Big tournaments also remain minus business, in Switzerland UEFA subsidizes 32 million euros.
Full profile and conditions of the district league
The development of many leagues again depends on how it works. At first it looks good. UEFA sold almost all tickets – recording. This is noteworthy in the complex Swiss market with its amateur internal league. They say that 35 percent of fans come from the border, which is also new. And from the point of view of sports, more and more gaps are close. With Spain, France, England and Germany, the quartet increases the title.
Much is happening in Italy, Portugal or Poland, especially in the long -term neglect of Southern and Eastern Europe. But this also belongs to this tournament: these countries with a full profile against countries with the conditions of the district league are competing. That this may again be high against egregious outsiders, such as Wales or Finland. But if you have experienced the old days that were not so long ago, a sports and many egalitarian world after 2022 women’s football feels surrealist for you.
You approached male football in every way. For the first time at the European Championship there is an excellent phenomenon of influence: what Cristiano Ronaldo is, Alisha Lemanne should be here. The most world -famous football player who is not known for football. What do Tikok and Insta do with a hierarchy on the field?
In any case, it grows energetically there, female football. And everyone wants it to continue to grow. Growth is the only utopia that knows this age. This tournament will also be desirable that, unlike the 2023 World Cup, which was overshadowed by Rubial, it is remembered for great football.
