In our column “only public, we ask ourselves how Switzerland copes with the European Championship in everyday life.
V. This is warm. If the body lacks water, thoughts no longer flow so quickly. I am using a drinking fountain again. But I still do not understand the message of a colorful shield with football, which the city of Bern created here. “Bern holds the game cleanly – and his water too.” I only noticed that Zurich (FIFA) and Njon (UEFA) allow the game rather dirty. I have not heard about Bern’s new miracle.
He is busy around Bundesplatz. Fanzts with the stage and all the decorations are built. The container from waste with five holes says: “Wherever the party is celebrated, it is also divided.” Increased enthusiasm with bold connections with pure solutions is difficult to ignore.
In Lausanne, I first noticed at the Spanish training venues that this European Championship has a large manufacturer of household appliances as an official National UEFA sponsors partner. During the EM period, his online campaign is to work with the slogan “2025 is a year of football and washing machines”. And in a television commercial for washing machines with Swiss international and sports coordinator Johan Jura, it says: “We never want to stop becoming better, on the field and beyond.”
2025 – year of football and washing machines
Online -UEFA sponsor campaign
UEFA, who today loves to organize a large emancipation movement as a center of control, still lies critical requests unanswered. The increased interest of companies in home products in women’s football is not entirely new. The training jackets of the German team also decorate the name of such a manufacturer, which became known primarily by selling vacuum cleaners. As DFB announced at that time in the press release, the partnership is also devoted to the placement of Thermomix as a brand. The company’s website adorns a photo in which DFB national players are happy to gather for such a device.
With the Vacuum Clean Thermix Company family company also wanted to draw attention to gap in gender assistance. It can be assumed that the UEFA partner is currently also concerned about something to emancipative in Switzerland. PR -the department is still busy. A clean solution will certainly be found.
Each can read the basin: r
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