Easter celebrations are approaching, and for the occasion Lidl is marketing a brand new chocolate. Named Choviva, he has a distinction between being made without cocoa.
Lidl is a store where there are many campaigns and daily products at low prices. The goods sold in this brand change over the seasons and adapt to consumer needs. To return of spring, for example set a sale Parkside thermal lawn mowerTo allow their customers to mow their lawn and develop their garden upon return from sunny days.
Recently, Lidl caused a sensation with his Dubai Style ChocolateSold to only 4.99 euros, twice as much as competition. This product was a huge success, so much that it is currently in stock and that it resells to 60 euro on leboncoin.
As the brand sees the popularity of this chocolate, the brand had a new idea as Easter is approaching. To celebrate this gourmet festival, Lidl is marketing a new chocolate: Choviva. This unprecedented row was created by a German startup and industrialized by Alsatian Chocolate Maker Abtey. If it is separated from others, it is because it does not contain cocoa!
Photo Credit: Choviva
Chocolate like no other for Easter
Even if we do not find cocoa in this product, we have the taste and appearance of chocolate that we love so much. At Easter, the brand wants to offer a lasting alternative to traditional chocolate without touching cocoa resources that are affected by climate change. According to chocolate maker Abtey, this alternative would reduce CO2 emissions by 80%.
“Lidl revolutionizes Easter chocolate with Choviva, an innovative and durable recipe for chocolate flavor. To climate change and their impact on cocoa production in the world, Lidl ends his range of chocolate with an unprecedented alternative range,” Lidl said in a press release. Femina.
Photo Credit: Choviva
If this chocolate does not contain cocoa, the one from which ingredients is made of? Choviva chocolate contains sunflower seeds and grape seeds, which are then mixed with other ingredients such as sugar, vegetable fat and milk.
“The seeds undergo an innovative process similar to fermentation, inspired by ancestral beer’s production. These fermented ingredients are then shaved delicate and then crushed to achieve a concentrate that looks like a lot of cocoa powder,” explains the chocolate maker at his Website.
Let yourself be tempted by this chocolate like no other. More products are available: A superhero rabbit sold at a price of 4.49 euros, a unicorn egg, a dragon egg (3.99 euros) and mini -eggs to hide (9.99 euros). Enough to please both young and old!
