Ford has filed a patent application for technology that allows advertising to be made in private cars. To do this, the electronics will literally listen to the conversations of the driver and passengers, analyse them and also take into account search queries and navigation routes.
Oku.Az reports about this with reference to auto.ru.
In the near future, advertising may also be included in the car interior. It can be either visual (displayed on a multimedia screen) or acoustic (transmitted from the audio system speakers). And, most likely, you will have to pay extra to cancel it.
The information collected will be considered for purposes other than just the topic of the advertisement. For example, if the driver and passengers are talking, the system will not interrupt their conversation. But if the room is silent, it will be filled with advertising.
