Extension of opening hours, creation of a single number to call business advisors, intensification of meetings with recruiters… With its France Travail Pro brand, launched on October 24, the public operator is doing everything possible to recover business .
On the front line of this battle, the 6,000 business advisors, now called France Travail Pro, will make 200,000 prospecting or loyalty visits to entrepreneurs in 2024, double that of last year. These visits serve to analyze the needs of recruiters and offer internal tools aimed at discovering talents: immersion for the discovery of a profession, identification of hiring aids or even simulation recruitment method (MRS), to detect skills and initiate a hiring. or training process.
This waste of resources, supported by a major communications campaign, raises questions. Why expend so much effort if, according to a France Travail survey, 87% of companies that use their services already say they are satisfied? Because if you look closer, there are few that do it: 20% of companies with less than ten employees use France Travail, a percentage that increases to 67% for those with more than 200 employees, the public operator specifies. And this despite the fact that it offers free services.
unfortunate experience
Certainly, SMEs and VSEs tend to rely more on their personal network for hiring. However, another qualitative and quantitative survey by SIA Partners conducted between February and March 2024 among business leaders and in the HR function revealed two flaws. On the one hand, many respondents are unaware of the existence of specialized business advisors and the services they offer. On the other hand, they have a “harsh judgment on the quality of supply”according to SIA Partners.
This judgment often arises from an unfortunate experience, such as that experienced by this Burgundian industrialist who wishes to remain anonymous: “Last year we tried your service again because the temp agencies couldn’t find enough truck drivers for us. France Travail offered to organize a meeting at our site and promised to send us nine candidates to meet our teams. In the end only one appeared and we never saw him again. » Result ? “We continue to favor temporary work or Leboncoin for employee or worker positions, because that is where we find motivated people”the manager continues.
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