It may seem unreal in today’s Internet age, with such diversity of tastes and dreams, but there was a time when all Spaniards, in one way or another, wanted the same thing: to win the apartment in Torrevieja, the star prize of the contest “Un, dos, tres”. With more than 20 million viewers, this uniformity of preferences of the population seems logical.
Perhaps the closest thing to it now is “El Hormiguero” by Pablo Motorcyclesleader in prime time sharing, with 2.5 million viewers, a figure more in line with the current panorama. This will have something to do with the fact that the mayor of this tourist destination, the popular Eduardo Dolondecided to bet on the revival of this attractive claim with a promotional campaign for this same reward.
The images of the house on the Mediterranean coast are promising and it is valued at more than 300,000 euros.
Alicante City Council has more than doubled this cost with an investment of 700,000 euros for an ambitious nine-month promotion, from this September to June next year.
To be eligible for the prize you need a entrance of movie theater and there will be a screening in the theaters in which the presenter of the program, Pablo Motos, will explain the mechanics of the contest and, once again, the tourist images of the city, reproduced on television, in cinema and on social networks.
The mayor committed to “making a very courageous bet and at a key moment when the city, already being a completely mature and consolidated tourist destination, needs project towards the coming decades.
The Mayor of Torrevieja and the Tourism Councilor, Rosario Martínez, during the presentation of the campaign “El Hromiguero”
He also anticipated the model of the city in which he works and which he hopes to make known with this projection on the small screen: “We are making a very important effort to present a quality tourist destination and we must make known the city. which will soon culminate its transformation with PortTHE You were of the Salt or the Salinasas major future projects, among others.
This campaign is designed with a view to seasonal adjustment with several fundamental lines: “Blue Tourism”, with the Lagunas de Torrevieja and the Natural Park of La Mata, as well as the beaches with environmental quality awards; “Gastronomic Torrevieja”, publicizing the kitchen traditional terroir with local products from kilometer 0;Nautical Experience’, in facilities for this type of leisure in favorable climatic conditions all year round, with around thirty companies linked to the sector.
