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Google suspends advertising of locksmith services to stop scams

Google suspends advertising of services locksmith to put an end to the scams of some locksmiths. This will eliminate the fact that in the first search appear those who are promoted and those who, by chance, tend to be the ones who charge the most: up to 1,000 euros to open the door for us if we left the keys inside.

A sheet with an x-ray can cost you 1,000 euros or more. If when you find yourself without keys, with no help other than Google, you call the first locksmith that comes to mind, a sponsored locksmith, it means that pay Google to get this job.

The more you pay, the higher your rates are to compensate for this investment of thousands of euros in advertising. Adrián Paniagua, locksmith and member of the Union of Security Locksmiths, explains to laSexta that “these are large multi-service companies”. “They are now dedicated to spending a fortune on Google distribute reviews to locksmiths they have hired“Either for a percentage of 20 or 25%, or for a fixed commission,” he adds.

An opening should cost you, according to the Union of Security Locksmiths, up to 100 euros during the week; up to 120 on weekends; and up to 150 on special holidays. If they ask for more, be wary.

With this measure, Google seeks to protect the user, but also improves the reputation of the union. If you want to protect yourself, inquire before and not after carrying out the work. and call your home insurance in case you cover it or send a trusted locksmith.

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