Herbolario Navarro has consolidated, in 2024, a new sector of activity thanks to its strategic alliance with the multi-category application Glovo. The eco-boutique company hopes to exceed 700,000 euros in turnover this year thanks to this platform with which it attracts a new target of younger consumers looking for healthier food alternatives.
Since the agreement with this delivery platform in 2022, the results of the Valencian company have shown constant growth. In 2023, 11,948 orders were placed, 27% more than the previous year, and invoicing increased by 42%. Already in 2024, so far this year, until 21,248 orderswhich represents an increase of 78%.
In this way, the platform has been consolidated as a channel from which Herbolario Navarro facilitates the acquisition of healthy products immediately, responding both to the demand of regular customers and to that of new, younger consumers, accustomed to purchasing on this type of online platforms and increasingly interested in healthy and ecological food options.
“Our goal is to offer consumers quick and direct access to our entire range of organic and local products. Additionally, from the beginning, we knew that Glovo was our ideal partner due to its commitment to quality and sustainability,” he explains. Pepe NavarroCEO of Herbolario Navarro.
Users can access Glovo’s entire Herbolario Navarro range, from organic food products to cosmetics and health items. Additionally, free shipping offers are sometimes offered to encourage the shopping experience.
Tom Olivacommercial director of the Qcommerce Partners section of Glovo, adds: “We are very satisfied with our collaboration with Herbolario Navarro. From Glovo we will continue to support them in their expansion and growth throughout the territory and we will continue working so that more and more users can enjoy Herbolario Navarro wherever and whenever they want through the application.
Herbolario Navarro chose Glovo for its reach, but above all for its commitment to the environment. Both companies have been working for years to minimize the environmental impact of their deliveries and rely on a sustainable transport fleet.
This collaboration is long-term, since it responds to a growing demand for a conscious and healthy consumption in Spainhas. Both companies share a vision of sustainability and commitment to users, consolidating themselves as an accessible and fast option for those looking for quality natural products.
