Investigative material about Turkish chef Nusret Gökçe, a meat master who owns restaurant chains in many countries, was broadcast on Baku TV.
Nusret was born on August 9, 1983 in the village of Pashali in Erzurum to a Kurdish family. The boy leaves school and starts working to help his father, who works in a mine and lives very poor. Nusret, 24, who learned to work professionally with meat when a steak restaurant opened next to the butcher shop where he worked, continues his profession in his new workplace. Having saved some money, Nusret goes to Argentina for 3 months and learns the secrets of the chefs there. The young and talented chef who returns to Türkiye begins to become famous.
Although Nusret, who wanted to go to America, was denied a visa 4 times, the young man who went to the consulate with articles written about him was finally granted a visa. In the United States, Nusret worked in famous restaurants and matured.
Returning from there, the 27-year-old chef opens the first restaurant “Nusr-eti” in Istanbul with 8 tables and 6 employees. The restaurant is quickly becoming a favorite place for meat lovers. In 2017, Nusret posted a video of himself skillfully cutting meat and sprinkling salt on social media, and the video garnered 2.6 million views in 48 hours, earning him the nickname “Salt Bae.”
In fact, the abbreviation BAE means “before everyone else” and in this context it means “exit before everyone else.” Within a year, Nusret opened restaurants in Dubai, Abu Dhabi, Doha, Miami, London and New York. Restaurant guests include Diego Maradona, Lionel Messi, David Beckham, Roman Abramovich, Ramzan Kadyrov and Leonardo DiCaprio. They see the reason for the chef’s popularity in collaboration with a public relations company.
He reportedly paid $2 million to that public relations firm. The chef explains the high prices of his food by the fact that he works 14 hours a day and chooses only 100 kilograms of the best quality meat from 5 tons of meat. Although the complications caused by the COVID19 pandemic did not overlook Nusret’s business, the chef maintains his place on the list of the richest people in Türkiye. Nusret’s brothers also work with him.
A chef involved in charity work is building a school in Erzurum. Nusret Gökçe, father of nine children, proves that his transformation from a poor child to a successful millionaire is real with his business acumen.
In the detailed plot:
How did the famous Turkish chef Nusret become a millionaire?
