Black Friday 2024, celebrated this November 29, is the center of attention for consumers and businesses, marking the start of purchases in the most intense period of the year. This event, held on the last Friday in November, has spread globally, becoming a phenomenon that spans several days of promotions.
These days, recognizing a good deal can be tricky, especially in an environment filled with seemingly irresistible deals. However, there are a few keys to identifying real discounts and avoiding falling into deceptive strategies.
Although traditionally it is limited to a single day, the dynamic has changed in recent years and many stores bring it forward weeks before the official date, generating an environment of early discounts that increase purchasing opportunities.
This trend to expand Black Friday responds to growing competition among minorities and consumers’ demand for more time to compare prices and plan purchases. Physical stores and online They seek to capture the audience’s attention by offering attractive promotions in various categories, from technology and fashion to home and entertainment.
Big brands like Zara, Amazon and MediaMarkt have already started revealing their discount strategies, raising expectations and marking the start of the Christmas shopping season.
How to identify good deals
In an event where commercial campaigns are abundant, it is essential to know how to differentiate real offers from marketing strategies that seek to generate impulsive spending. Here are some key tips:
- Consult price history: before purchasing a product, it is useful to check its price from previous weeks. Tools like CamelCamelCamel or price comparison sites can be valuable allies in avoiding apparent discounts.
- Prioritize high-demand items: On Black Friday, tech items, appliances, and seasonal clothing typically see big sales. However, high-volume products can sell out quickly, so planning your purchases is crucial.
- Avoid time pressure: Some stores use timers or limited-time promotions to incentivize quick purchases. Analyzing the real need can avoid unnecessary expenses.
- Be wary of refurbished products: especially on Amazon and MediaMarkt, these items may be a cheaper option, but it’s important to review warranties and terms of use.
- Read reviews and check specifications: Make sure the products meet your expectations by checking other buyers’ reviews and technical details.
Below we detail which stores have already launched this event and how consumers can ensure they take advantage of the best opportunities. From e-commerce giants to specialty brands, discounts are already underway, with each store offering its own unique approach to capturing the public’s attention.
Stores that have already started their discounts
Amazon usually gets ahead of the main event with its Black Friday Week, offering a wide range of electronics, fashion and home products starting November 21. In the past, these offers stood out for their variety and frequency, derived from its fast shipping policy, Amazon Prime, which anticipates good deals.
El Corte Inglés joins the trend with its campaign throughout the week, bringing it forward until November 25, with offers on technology, household appliances, fashion and toys. Buyers can benefit from these discounts both in their physical stores and on their website.
MediaMarkt has also launched previous offerings, focusing on all types of technology products. Plus, it offers interest-free financing options and personalized recommendations to make purchasing easier.
For their part, Zara and other Inditex brands offer day-by-day offers both in mobile applications and on platforms. online. These dates allow buyers to anticipate the Friday frenzy.
Avoid common pitfalls
With the popularity of this day, fraud attempts have also increased, forcing consumers to take precautionary measures while shopping. Deals that seem too good to be true are often a red flag, as they may be fake or come from unreliable websites.
Additionally, buyers should check the security of websites before entering any personal or financial information. This includes ensuring the site uses a secure protocol (and, if possible, soliciting feedback from other users. Return and warranty policies can also become a problem point if not reviewed first.
Taking these precautions allows consumers to enjoy the benefits of Black Friday without exposing themselves to unnecessary risks, ensuring a safe and satisfying shopping experience.
