The announcement of Ministry of Transport by Oscar Puente, a film that promotes the use of public transportgave us something to talk about. When launching the message, use the word ‘Lamborghini“, a term that the President of the Executive used last week to justify the increase in taxes on the highest incomes.
He placewhich was presented this Thursday before Sánchez, has a informal tone and uses trap music. Throughout the film, it shows a actor in the subway while citing the advantages of public transport.
Under the motto “Public transport, you understand?“, the advertising campaign highlights advantages of using train and bus: saving time and money, not worrying about traffic jams, spending travel time reading, getting informed and discussing, among others.
So the first sentence that sounds in the ad is: “if you’re going to move, do it in style, if you do it in a lambo, you risk being delayed.” This is the beginning of the first of two ads that they published on the YouTube account.
Alongside the videos, the ministry has also launched a campaign website that includes information related to public transport. It has sections such as discounts, in which the Young summer which expires at the end of September.
