YoIn the 1990s there was a television series whose credits began with these words: “Always further, stronger, faster, to the end of the extreme limit! » (Sorry to those who have this in their heads). Thirty years later, this is the phrase we think of when we observe the Inoxtag phenomenon that has taken over our screens since Saturday, September 14.
At just 22 years old, the YouTuber who goes by this nickname – whose real name is Inès Benazzouz – has reached the extreme limit in more than one way: that of summits, first of all, since she went to climb the highest mountain on the planet, Everest, as well as that of surpassing oneself, taking up the challenge after only one year of preparation and without any previous experience in mountaineering. But this native of Levallois-Perret (Hauts-de-Seine), who has amassed more than 8 million subscribers on YouTube in ten years of activity, has also reached the confines of digital territory with the documentary that retraces her epic journey. Kaizen.
Less than a week after its online publication, the video already had 25 million views on YouTube, that is, “one of the best launches in history” in France, as a spokesperson for the platform told Agence France-Presse. The cameraman even went beyond the social network by presenting his documentary in a one-off session in several French cinemas, with tickets sold out for the occasion.
At the Grand Rex in Paris, stars of the Internet (Michou, Cyprien, Hugo Décrypte, etc.) and of the world of sport (swimmers Léon Marchand and Florent Manaudou and young table tennis players Alexis and Félix Lebrun) paraded in front of photographers attending the event. ‘event. There will even be some for television with the broadcast of the documentary on TF1 on 8 October at 11.30 p.m.
Ultra-slick production
The story of Inoxtag and its extreme performance illustrates in many ways a movement started some time ago by influencers on the Internet, which consists of going further and further to exist, stand out or, more prosaically, “make sights”. A trend that intersects with another, that of the revenge of the Internet introvert on his body and on others or, as our colleague Pauline Croquet wrote in February, the “Transformation from weak geek to alpha male”.
No, the YouTuber is not just a trunk bolted to a gaming chair with headphones on his ears who kills enemies in video games, he also has legs. Other figures in the digital world have already wanted to prove it, starting with Mark Zuckerberg, head of Meta and founder of Facebook, who little by little changed his shapeless Harvard student hoodies for jujitsu and MMA combat suits, revealing in the process a new muscled body worthy of a great athlete. In France, Squeezie also made a similar transformation, going from video game joystick driver to real racing driver, even going so far as to create his own car race.
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