iPhone 16 and everything the brand presented

It took Apple about 100 minutes to show us the news we’ve been waiting for. This is a summary of all the devices that the company offers as novelties in this last part of 2024 and that, as usual, will once again be a trend in the technological universe.

Apple Watch Series 10

The company today introduced the Apple Watch Series 10, a refined version of the world’s best-selling watch that’s now thinner, more comfortable and more sophisticated. The new model features the bigger and more advanced screen to date on an Apple Watch, in addition to offering sleep apnea notifications, faster charging, and water depth and temperature sensors. With its thinner design, the Apple Watch Series 10 is lighter and has a slim profile that makes it even more comfortable to wear.

The Apple Watch Series 10 is available in aluminum and titanium finishes, featuring a stunning range of colours. The glossy black polished aluminium finish is new, with a sleek, reflective look, while the new titanium models, available in natural, gold and slate, stand out with their jewel-like shine.

The Apple Watch Series 10 is nearly 10% thinner than its predecessors, maintaining an autonomy of 18 hours. It features the new S10 SiP chip, designed to improve performance and power efficiency, and has a 4-core Neural Engine that powers smart features like the double-tap gesture, Siri on device, automatic workout detection, and important safety features like fall and accident detection. Additionally, the Series 10 is the first Apple product to feature a wide-angle OLED display, which is up to 40% brighter than the previous model, improving visibility at wide angles.

Apple Watch Ultra2

The Apple Watch Ultra 2 is presented as an essential tool for those who practice sports or love adventure, but also sets a new standard in design and functionality. The black titanium finish, achieved through a custom diamond-like carbon spraying and coating process, not only provides striking aesthetics, but also superior scratch resistance, while maintaining the durability users have come to expect from the Ultra Series.

This launch also sees the introduction of the first metal strap for Apple Watch Ultra, the Titanium Milanese Loop. Inspired by the fabric historically used by divers, this strap combines elegance and water resistance, being suitable for both water activities and everyday use. Its design, which includes an innovative parachute-style double-button closure, ensures a secure fit in all situations, providing users with a comfortable and stylish wearing experience.

In terms of performance, the Apple Watch Ultra 2 continues to dominate its category. The combination of your Ultra-bright 3,000 nits displayThe most accurate dual-frequency GPS on the market and long battery life make it ideal for those looking to take their training and adventures to the next level. Additionally, support for a variety of activities, from running and cycling to swimming and hiking, demonstrates the versatility of the device, which not only accompanies but also enhances users’ experience in their favorite activities.

This focus on durability and performance is complemented by Apple’s eco-consciousness, using 95% recycled titanium for the manufacture of the Apple Watch Ultra 2, ensuring that every device is not only powerful, but also environmentally friendly. With these features and more, Apple Watch Ultra 2 reaffirms Apple’s position as a leader in technological innovation and product design that exceeds the expectations of even the most discerning users.

AirPods 4 and AirPods Max

AirPods 4 are the next generation of headphones that mark a milestone in design and acoustic technology. These headphones stand out for their innovative open-ear design and are available in two versions: the standard AirPods 4 and AirPods 4 with active noise cancellation, a feature that makes its debut in this type of format. This advancement allows users to enjoy an immersive listening experience, combining comfort and unprecedented sound quality.

The heart of the AirPods 4 is the H2 chip, which offers significant improvements in acoustics and smart functions. New features include Voice Isolation, which improves call clarity, and reduced latency for a better gaming experience. Additionally, AirPods 4 let you interact with Siri using gestures like nodding or shaking your head, providing a more natural way to control the device.

The design of AirPods 4 has been perfected through the use of advanced technologies such as 3D photogrammetry and laser survey, which helped analyze and adapt the shape of the earbuds for an optimal fit for a wider variety of users. With their USB-C charging case, AirPods 4 offer up to 30 hours of battery life and a small case size, while maintaining portability and convenience.

On the other hand, the AirPods Max received a updated with new colors and the incorporation of the USB-C connector, which makes loading easier. Both products are designed with sustainability in mind, using recycled materials and reducing packaging volume to minimize environmental impact.

iPhone 16 and iPhone 16 Plus

Apple introduced the iPhone 16 and iPhone 16 Plus, both powered by the new A18 chip and designed to integrate with Apple Intelligence, a personal intelligence system that optimizes device functions while protecting user privacy. The new line stands out for the incorporation of Camera Control, an innovative function that allows you to capture photos and videos more quickly and accurately, as well as access visual information on objects or places via the camera.

The iPhone 16’s camera system has received major improvements, including a 48MP main camera with 2x telephoto option and a new ultra-wide-angle camera which facilitates macro photography. In addition, both models allow the capture of space photos and videos.

The iPhone 16 and 16 Plus also introduce the new Action Button feature, which lets you quickly access various functions such as a camera, flashlight or custom applications with just one touch. Battery life has improved significantly thanks to the efficiency of the A18 chip and the internal redesign that allows for better battery management.

Both models will be available in five colours: black, white, pink, green and blue, with storage options of 128GB, 256GB and 512GB. Design features include a Super Retina XDR display and the most advanced Ceramic Shield, 50% stronger than the first generation and 2x stronger than any other glass on the market.

iPhone 16 Pro and iPhone 16 Pro Max

iPhone 16 Pro and iPhone 16 Pro Max represent a significant advancement in Apple’s product lineup, combining hardware and software innovation to deliver an unprecedented user experience. Powered by the new A18 Pro chip, these models improve overall performance and introduce Apple Intelligence, a platform that integrates advanced generative models to provide contextual and personalized featureswhile always preserving user privacy.

One of the most notable features of these new devices is the camera system. With the introduction of a camera 48MP with a faster quad-pixel sensor, the iPhone 16 Pro and iPhone 16 Pro Max can record 4K video at 120fps with Dolby Vision, a combination of resolution and frame rate never before seen on an iPhone. Additionally, the camera system includes a new 48MP ultra-wide camera and a 5x telephoto camera, giving users unmatched versatility for capturing photos and videos. Available in 4 metallic colors.

The design of these models has also received a major update. The titanium casing not only provides a durable and lightweight construction, but also allows for thinner bezels and larger screens, with the iPhone 16 Pro Max reaching a size of 6.9 inches, the largest screen ever seen on an iPhone. In addition, the battery has been optimized to provide a longer lifespan, offering the best battery life in iPhone history.

The combination of these features makes the iPhone 16 Pro and iPhone 16 Pro Max ideal options for aUsers looking for maximum performance, the best quality in photography and video and a sophisticated and durable design. With Apple Intelligence, the iPhone 16 Pro is a very powerful device capable of anticipating user needs and offering personalized solutions in real time.

Availability and prices

All products can be reserved from next Friday, September 13th and will be available a week later.