Maybe cinema has I lost that glamor once with which the public initially embraced the arrival of celluloid. Even more so if we take into account that we live in the golden age of streamingwhere not all cinematographic bets end up going through theaters. This is not only a matter that concerns Netflix and company, since the figure of the author has less and less weight, while the major They exercise control where despotism remains latent. But in the middle of all this negative whirlwind for those who love the passion of the big screen, recently the figure of Zendaya came out in defense of cinemasexplaining that every film should have a place in the billboard exhibition market.
Like all Disney stars, Zendaya’s figure was erected from television and it is precisely from this medium that he will end up experiencing his interpretative maturity thanks to the series Euphoria. The character of Rue has so far earned her two Emmy Awards, but the Californian had already taken the plunge into the musical format with the great showman and in the field of blockbuster marvelita thanks to Spider-Man: Homecoming. Today, on the occasion of her signing for Christopher Nolan’s latest film, the actress seems to have adapted the filmmaker’s speech from Interstellarwhich, whenever possible, defends the theatrical experience as the only valid way to feel the audiovisual power of a story. The performer’s agenda for 2024 has led her to be present in two of the most different and exciting film projects in the industry. On the one hand, the blockbuster Dune: part two and on the other, the sensual and tennis film Rivals. Two productions that generated millions of dollars at the box office, currently making it one ofThe few “safe” values in the realm of this idea of the new “movie star” that permeates Hollywood.
Keep movies in theaters
Huge economic failures like The specialist, Furious either Joker: Folie à Deux explain, to some extent, how complicated it has become and how risky it is for companies to invest large millions in the creation of this type of product. And that’s how companies like Warner Bros. Discovery already opts for very aggressive policies towards creators and of course towards the public. bat girl It didn’t even come out in theaters, Tim Burton had to fight for it to come out. Bitelchús Bitelchús had space at the global box office and Jury No. 2 It had a small market in the United States despite being Clint Eastwood’s last film as director. This is why Zendaya, beyond her reflection on the paradigm shift in consumption in the industry, believes that the idea of continue to bring stories to the big screen.
“Obviously the landscape has changed. Our industry is different with streaming and social media. I really don’t try to think too much about that aspect,” he began, expressing the Marvel figure. But far from being on your side “influencer» Which de facto amounts to all those promising people who want to succeed on the stage, Zendaya has between the eyebrows, preserving a cinematographic maintenance where feature films appear yes or yes, always on advertising billboards around the world.
“What I’m thinking about is something that I think is important: trying to keep films in theaters,” he told the Hollywood edition of Vanity Fair.
Zendaya and the value of bedrooms
As she said during her interview with North American media, Zendaya doesn’t believe her mission is just for her work to be seen in the best possible formatbut also to keep the exhibition sector alive, feeling a great affection for the space that the rooms create:
“There are a lot of people whose role is to work in a cinema. And there are many small family movie theaters everywhere that we want to continue to exist. I think there’s something very special about going to the cinema and experiencing a film that way, with a group of strangers. I grew up spending all day at the movies. In the early 2000s, that was all there was to do after school. You just said, “I’ll see you at the movies.” Let’s see what’s on the billboard.’
In 2025, we may see Zendaya co-star The drama alongside Robert Pattinson for A24, while at the beginning of the same year he will have started filming the third season of Euphoria. In 2026, the aforementioned Nolan film will be released and Dune: Messiahstill under the orders of Denis Villeneuve. Likewise, the first one is pending at some point in Spider-Man 4.
