Home Top Stories It is the first beer factory located in a football stadium in...

It is the first beer factory located in a football stadium in Spain

28
0
It is the first beer factory located in a football stadium in Spain

THE beer factory at the Santiago Bernabéu It is already a reality. The space is located at Gate 54 of the Madrid Stadium, in the Plaza de los Sagrados Corazones, and has been named “Plaza Mahou”.

In the absence of definitive details on the stadium, it was one of the spaces announced at the start of the year. Already at the time, the brewery was planning it for before the end of 2024.

This is the new space of the Santiago Bernabéu

This Mahou-San Miguel “microbrewery” has a area of ​​700 square meters and, as the company highlighted in a press release, “it is the largest space in the city dedicated to a beer brand, where this drink is the absolute protagonist.”

This brewery opened its doors on the 30th and is part of the leisure complex also planned at the Santiago Bernabéu. It will also be “the first and only space to brew beer inside a sports stadium” in Spain.

‘Plaza Mahou’ May produce around 30,000 liters of beer every year and the recipe that will be prepared will be the Mahou Cinco Estrellas Unfiltered: “Freshly prepared and straight from the cellar to the glass”.

It will also be visible to the public present on site, as well as to those who visit the stadium. It is also estimated that this brewery in the heart of Madrid passes every year 400,000 people.

On the other hand, the brand highlighted the collaboration with Real Madrid, of which it is an official sponsor. One of the objectives of this collaboration is the diversification and promotion of the international character of the brand.

“It is a luxury to be able to do it in a place like the Bernabéu which, like our Mahou brand, is linked to the name of Madrid and continues to evolve to contribute to the wealth and projection of the city,” said Eduardo Diaz. , Director of Hospitality, Venues and Business Events at Mahou San Miguel.

This Mahou San Miguel factory space will be open every day of the week.

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here