The decision of where to do the weekly shopping is not trivial for consumers. The factors that influence this choice are multiple and varied: from prices to product quality, including proximity and the variety available in each establishment. With the increasing cost of living, the family budget has become even more restricted, so finding the supermarket Balancing these factors has become a necessity. However, it seems there is one channel that contains everything mentioned and is also liked by almost everyone: the favorite supermarket of Spaniards.
Going to the supermarket is common in our country. In general, Spaniards visit their trusted channel at least once a week, making it a key decision in organizing their household. Whether to buy basic products like milk, bread and fruit or to make a more comprehensive purchase of cleaning or personal hygiene items, choosing the right supermarket can make a noticeable difference in the family economy and in the purchasing experience. In this context, it is not surprising that a few names dominate the scene. While chains like Lidl and Alcampo have gained great popularity, A recent report confirms that Spaniards’ favorite supermarket is undoubtedly Mercadona. The famous Valencian chain has managed to consolidate itself at the top of the sector thanks to an effective combination of competitive prices, product variety and perceived quality.
The Spaniards’ favorite supermarket
According to the report “Best Spanish Brands 2024-2025” by Deyde DataCentric, Mercadona was chosen as the favorite supermarket of Spaniards, accumulating 34.6% of the votes. This study, which analyzes consumer preferences by autonomous community, confirms that the Valencian chain is the undisputed leader in a large part of Spanish territory. Its business model, focused on offering quality products at competitive prices, has succeeded in retaining the loyalty of millions of consumers.
And the truth is that the figures of Mercadona’s success in Spain do not lie: Its sales increased by almost 29% in 2023 compared to two years ago. Part of this success is due to its ability to adapt to consumer needs, expanding its offering of fresh produce, prepared meals and own-brand products. In addition, the chain has been able to implement a strategy of constant innovation, with regular launches of new products that respond to current market trends.
Lidl and Eroski also stand out
Despite Mercadona’s dominance, other channels like Lidl They are not left behind. The German chain has increased its market share in recent years and now has 21% of the votes of Spanish consumers. Its discount supermarket model, with a wide range of private label products, has particularly resonated with those looking for a budget-friendly option without sacrificing quality.
For his part, Carrefour occupies third place in the ranking of favorite supermarkets, with 14.2% of the votes. The French chain has been able to differentiate itself thanks to its emphasis on promotions and discounts, which attracts a segment of consumers who value offers above other factors. In addition, its presence in department stores, with well-stocked hypermarkets, gives it an advantage in terms of the variety of products available.
On the other hand, A special case is in Galicia, where Eroski is the preferred channel. Although this supermarket has its origins in the Basque Country, it has built a strong customer base in this region, thanks to its commitment to local products and its closer connection with the region’s consumption habits.
More stores don’t mean more preference
An interesting fact revealed by the report is the relationship between the number of establishments and consumer preferences. Although Chains like Dia and Covirán have more points of sale than Mercadona, failed to achieve the same level of fidelity. Daywho is the chain with the most stores in Spain (13.67% of the total), has seen its turnover fall by 3% in recent years, a sign that presence does not always translate into preference.
Coviranon the other hand, occupies second place in terms of number of establishments, with 7.93%, while Mercadona follows closely with 6%. YesHowever, despite the reduced number of stores, Mercadona has managed to attract more customers who value the shopping experience in its stores, where customer service and product quality are priorities.
The Spaniards’ favorite brands
The Deyde DataCentric report analyzes not only supermarkets, but also the most popular brands in different product categories. As for milk, Central Lechera Asturiana comes first with 25% of the votes, while Estrella Galicia is the favorite beer with 34.72%. As for the sausages, Casa Tarradellas stands out as the preferred brand with 27.5%, and Maxibon, from Nestlé, leader in the ice cream category with a 22.4% of the votes.
