Streaming platforms are in a period of constant change and when they are not launching new series or films, they are surprising us with changes in their subscription packages or new features. Although Netflix surprised us a few days ago with an unpleasant increase in the prices of its packages in Spain and other parts of the world that did not please its subscribers at all, it now announces that it has just throw a new exclusive feature for mobile devices which will allow subscribers to mark, save and share their favorite scenes from series and films on the streaming platform. This new feature is called Moments and is now available for iOS devices. Netflix also confirmed that it will be coming to Android in the coming weeks. Why will it only be on mobile devices? The reason is the growing consumption of content on smartphones and Netflix’s interest in connecting digital experiences to social networks.
The new functionality Moments is a service that allows Netflix users Save and share clips from your favorite series, films and documentaries when using only the Netflix mobile app. Thus, subscribers will be able to create and store a personal archive of their favorite scenes. You’ll even be able to save an exact scene when you’re watching it and come back to it whenever you want since it’s stored in the My Netflix tab. Thanks to this function, you can quickly access all recorded clips and you don’t need to watch entire episodes to find the scene that moved us.
The new Netflix feature
This new Netflix feature for mobile devices allows you to share these scenes on social networks like Instagram, Snapchat and WhatsApp. This makes it easy for users to share these scenes since when the clip is opened, recipients can view them in full on their own Netflix account. According to the Netflix platform: “this integration with social networks aims to encourage subscribers and friends to discover new series and films through shared recommendations”.
What the streaming platform Netflix is looking for is to encourage its users Share your favorite scenes from series and films with your friends and acquaintances and thus encourage those who are already Netflix users and those who are not to watch these series or films. A new and original way to stream Netflix content.
Additionally, the streaming platform dropped that it had plans to expand Moments to other streaming platforms in the futureto provide more ways to use and enjoy this feature. This means that Netflix is betting a lot on this feature, although it is clear that, as with everything it launches, it will have to verify its effectiveness to decide if it will stay forever.
The launch of the new functionality Moments coincided with a new global Netflix campaign called It’s so goodwhich shows some of the moments that captured the attention of fans around the world and featured celebrities such as Cardi B, Simone Biles and Giancarlo Esposito. Thanks to this new feature, Netflix users will be able to keep the moments they loved the most forever, like the celebrities in the new campaign.
Current plans on Netflix
Not long ago, the streaming platform Netflix announced again an increase in the current prices of its subscription plans. The standard package with advertising goes from 5.49 euros to 6.99 euros per month, the standard without advertising from 12.99 euros to 13.99 euros per month and the premium from 17.99 euros to 19.99 euros per month . As Netflix explains, the goal of this price increase was to improve monetization by “improving its plans and pricing,” but this news hit Netflix users like a bucket of cold water.
After the end of shared accounts more than a year ago and the evolution of the prices of subscription plans, many users unsubscribed.They tried to get others to add them as an additional subscriber. As explained on the streaming platform itself: “An account holder can purchase an additional subscriber pass and invite people who do not live in their household to use Netflix. The additional subscriber will have their own profile, account and passwords, but their subscription will be paid for by the person who invited them to join the platform.
It must be taken into account that Not only has Netflix increased its pricesbut other streaming platforms are also gradually increasing them. For example, since July 14, HBO Max has increased the monthly price of its subscriptions by one euro, from 8.99 euros to 9.99 euros per month, and in October Disney Plus announced that the standard package would increase from 8.99 euros to 9.99 euros. per month and Premium from 11.99 euros to 13.99 euros per month.
