The self -soil in the air and a scream, similar to a crazy bird, served as a farewell. In the animated film projected during the official presentation, Curro He turned into the sky after showing his multi -colored peak, threw the magic numbers – 9 and 2 – and disappeared between applause. Only forty seconds passed, but it was already clear that it was A huge bird of the nose and a rainbow crest It will be the most memorable image Expo’92 from SevilleField
The commission was not simple. The organization was looking for Modern figure, with their own identity and without links to Sevillian themesTherefore, when it was decided to open an international call to choose his author, the goal was to find a design that could work the same way as Animated character, as in a three -dimensional formatField
The birth of a character that has broken with ordinary topics
Among 24 sentences that have reached the last phase, names, such as the Spaniards, are highlighted Miguel Kalatayd And Antonio MingotThis field was even considered invited KinchonCreator MafaldaAlthough he rejected the offer.
The victorious proposal was the proposal of a German nationalized Czech illustrator Hinz Edelmannknown for his graphic work in Yellow submarineПолем Хотя многие связали имя питомца с Bullfighter Curro RomeroThe truth is that its origin was much more home. Edelmann had a dog called FrancisAnd knowing how this name is reduced in Andalusia, I decided to name this CurroThe Andalusian winking field ultimately became an international projection emblem.
March 14, 1989 in the Rhine Art Center Sofia in Madrid, The official law of presentationKurro field appeared in Three is a size figure Lighted with a white focus, under some cup, while Edelmann and Manuel Olivensia, the general commissar of the exhibition, found it before the media.
Each gesture, color and shape reacted to the specific intention of the author
The projection of the animated film was an addition to publishing Details of the character and his visual worldFull mountains, iridescent puddles and wavy forms.
The most commented scene of this animation was the time when Kurro, still with a white peak, leaned on a puddle and drank. After contact with water, your The nose was painted with rainbow flowersIn the visual metaphor of the relationship between detection and transformation.
As Edelmann explained that day, his intention was to provide a pet noted features and restless attitude, And he pointed out: “He is proud, confident in himself. This is a bird of good presence, and she was lucky to take part in an excellent act. ”
Features that determined the character were not the result of chance. A Thick legs were inspired by those elephantto give a feeling of stability. A smileOn the other hand, this was subject to some discussion during design development. The author himself explained that he wants the character to convey Safety and good moodmove away from any ironic or exaggerated reading. According to him, collected Country In the coverage of the event “He loves to discover things that make him seem curious.”
One of the most characteristic elements of the character was his Penacho -shaped combNear the big peak. Both were lit Five colors of rainbowa solution that responded to the need represent the continents present at the exhibitionAlthough the field was comic air on the figure, Edelmann insisted that each function had a functional excuse.
Seville welcomed him in a festive event that catapult his glory
The presentation before the Sevillian public was held a few weeks later, on April 22, 1989, on a holiday that took place in Plaza de EspañaField since then The character began to breed In advertising support, institutional campaigns, advertising materials and merchandising. But the foundation of everything was in this first concept, determined by its creator with a mixture of pure stroke, intense colors and non -traditional proportions.
In original designs preserved by the organization, they can be seen Different versions of the character At different angles and postures. Some ideas were discarded as Option with round glasses or version of the fan tailThe final result was a white figure, with a good gesture and easily recognizable silhouette even at a distance.
Thus, Kurro was not just a pets intended for an international exhibition. It was Deliberate exercise of visual synthesisWith recognizable elements, but without getting into costumery. Although after the exhibition its presence was reduced, the design work, which forms, remains one of The most memorable examples of institutional image In the recent history of Spain.