Maybe for The revolt The results are not bad in terms of audience, but that does not mean that TVE can claim victory. Quite the contrary. As this month of September comes to an end, 1 is the channel that dropped the most in screen sharingwhich proves several things. First, the success of David Broncano (imposed by Moncloa to compete with Pablo Motorcycles on Antena3) did not bring people closer to the rest of the public entity’s programming. Moreover, The revolt It fails to attract viewers, because at the end of the program the data drops up to ten points. Second, The 1, without sport, once again shows that its grid is very weak and it only works when there is an injection of money with the Olympic Gamesthe World Cup, the Champions wave Bike tour. Third; TVE programs are anything but cheap. Celebrity MasterChef It is one of the most expensive programs on television and it fails to achieve leadership. without forgetting the premiere, this month, of the program The road of the Morancos (which makes 6% screen share) and the series Wild Valleywhich isn’t even close to the channel’s average despite its high budget.
TVE is the channel which declines the most in September
Three days before the end of September, audience data from television channels can already be previewed. Antena3 is in the lead with an average of 13%. La 1 remains in second position with 9.8%, Telecinco wins the bronze medal with 9.4%, while LaSexta reaches 6.3% and Cuatro 5.4% audience share. These data are interesting in the context of a comparison.
Compared to August 2024, Antena3 remains at 13%, Telecinco falls by two tenths, while The 1 falls by 0.7 points. But the main channel of RTVE does worse, when we compare it to September 2023 since a year ago it recorded 11.1% shareit therefore fell by 1.3 points in 12 months.
The battle for “access”
This is a new television season that has had a clear battleground: the prime time access. Telecinco and La 1 de TVE wanted to innovate in this time slot to compete with the powerful The anthill on antenna 3.
Mediaset was the first to bet with the premiere of Babylon Show, program presented by Carlos Latre Even though it premiered on August 26 with a promising audience share of 10.1%, it inevitably fell to 3.1%. Telecinco ended the format’s agony on September 11 with an immediate cancellation.
The war is therefore led by David Broncano and Pablo Motos. To the surprise of many, The revolt created Monday 9 with a magnificent 17.1% against 23% The anthill. Over the last three battles, there have been many days where La 1 won, especially during match times.
Taking into account this The revolt This is a program carried out by Moncloa to overthrow Pablo Motos (still very critical of the government of Pedro Sánchez), the title that many want would be for Broncano to beat The anthill. This is true, but that does not mean that Antena3’s space has lost compared to TVE’s gain. Quite the contrary. Motos had the best September in its history at Atresmedia in terms of screen sharing.
Broncano does not help TVE
Remember that, from its premiere until Tuesday September 24, The revolt Its broadcast began at 9:40 p.m., approximately 10 to 15 minutes before the start of the previously unbeatable event. The anthillwhich allowed it to take advantage of advertising on Antena 3 to grow and then establish itself on Pablo Motos.
The problem came at the end. The revolt He said goodbye at 10:50 p.m. and TVE continued to Lotterieswho sank the network’s audience and allowed El Anthill rThere was a huge exodus of spectators. And after Broncano’s show, the audience for TVE’s La 1 fell by up to ten points.
The public channel changed its strategy on Wednesday September 25. That day, The revolt It ended at 11:04 p.m. TVE did not go to Lotterys. This draw which caused La 1’s audience to drop and left Broncano’s program to nothing was moved to midnight. The consequence is that on that day, the premiere of the series The lawyers got a good 13.3% and 1,291,000 viewers since it aired right after The Revolt.
But TVE cannot claim victory. The next day, Thursday September 26, with the same strategy, La Revuelta achieved a good share of 15.9% but the program 59 seconds, broadcast just after, only achieved a 5% market share and 408,000 viewers. That’s almost eleven points less.
TVE: expensive programs and low audience
To this we must add that the TVE La 1 grill is anything but cheap. Celebrity MasterChef It is one of the most expensive television programs (9,306,599.69 for twelve installments) and fails to achieve leadership. Not to mention the premiere this month of Space The road of the Morancos (which makes 6% screen share while the two actors receive 20,000 euros each) and the series Wild Valleywhich isn’t even close to the channel’s average despite its high budget. We repeat: La 1 was, in September, the channel which declined the most in audience. Neither Broncano nor all the supporters of the political and media left succeeded in saving the public entity.
