THE artificial intelligence It is perfectly installed in people’s daily lives and a recent study with AI as protagonist has to do with the color that less intelligent people choose. Science has fully invested in what is called color psychology to penetrate people’s personalities based on the shades they choose. Below we detail how people’s intelligence influences the choice of certain colors.
Color psychology is a field that studies and analyzes how people respond to color exposure. The behavior we have when we present ourselves in a tone has been studied for decades and studies have established a relationship that many companies have followed for their marketing work. It is therefore no coincidence that the McDonald’s logo presents bright colors like yellow to give the customer a feeling of comfort and combines them with red, which has proven to be a shade capable of increasing appetite. This is why other food companies like Burger King or Pizza Hut are following this path.
Throughout the history of advertising we can find examples of why some companies use the color blue as a synonym for cold, calm or rest or green to sell campaigns related to nature or nature. sustainability. There are tips for everything and that is why whenever brands go for black they want to improve their quality or those who go for pink want to get carried away with the glamor. Today, artificial intelligence has arrived to talk about intelligence and humans.
Color and artificial intelligence
THE artificial intelligence made a judgment on the color field and clearly indicated that less intelligent people prefer the color black, brown or gray. The AI came to this conclusion after carrying out a study in which it proved that people who opt for black tones tend to have lower scores on emotional intelligence tests. It is a color widely used in job interviews and yet it is linked to negativity or pessimism.
Those who choose gray They have been shown to have less motivation and less energy, which can lead to lower intelligence percentages. Regarding the brownit is chosen by people who have less creativity and who have more difficulty solving problems. In this way, the artificial intelligence associates less intelligent people with darker shades.
However, he associates lighter colors with more intelligent people and therefore emphasizes that it is people with higher IQs who choose blue, as it is a color that inspires calm and increases concentration. This color also stands for creativity and innovation, while navy blue stands for professionalism. It is an ideal color to choose during job interviews, as it has been proven to influence the feeling people convey.
As for green, the color of nature, it is linked to personal growth and people who balance their minds more easily. For its part, purple imagines imagination and reflection while yellow is linked to creativity and orange increases people’s activity. So the artificial intelligence This also makes it clear that the smartest people are responsible for choosing the lightest shades.
It is also recommended to choose these colors to use as clothing or to arrange spaces in your home or even in your workplace, as they exude great creativity, enthusiasm and qualities linked to intelligence. THE color psychology She has been studying people’s reactions to different shades of color for years and now artificial intelligence is going even further and cataloging people’s intelligence based on the colors we prefer or choose at any given moment in our lives .
