The legendary British car manufacturer “Jaguar” has decided to stop selling new cars in the domestic market of the United Kingdom. This is related to the development strategy of the new brand called “Reimagine”, which was presented about four years ago.
Oku.Az This was reported by Motor1.com with reference to the company’s statement.
According to this strategy, Jaguar should completely switch to the production of luxury electric cars until 2025. In this regard, the company has stopped the production of all models with an internal combustion engine for the British market, including popular models such as “E -Pace”, “XE”, “XF”, “F-Type” and “F-Pace”. “. All assembled cars have already been sold.
F-Pace SUVs are still produced for foreign markets, but their days are numbered.
Under Jaguar’s new strategy, the brand will move upmarket, where it will compete with brands such as Bentley and Aston Martin, rather than traditional rivals such as BMW, Mercedes-Benz and Audi.
“Jaguar” has not yet presented a new generation electric car, but the first model is expected to compete with the “Porsche Taycan”. In 2026, the company promises to launch a rival to the Bentley Bentayga luxury SUV.
In parallel, changes are taking place in the structure of Jaguar Land Rover, now simply called JLR. The Land Rover brand will disappear and will be replaced by three brands: Defender, Discovery and Range Rover.
