Home Breaking News Jordan Bardella’s book, a marketing object promoted by Vincent Bolloré

Jordan Bardella’s book, a marketing object promoted by Vincent Bolloré

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Jordan Bardella’s book, a marketing object promoted by Vincent Bolloré

This is the risk when writing an autobiography at the age of 29: unless you mention arguments at school and two mandates crossed like a shadow, you quickly find your pen in the void. when reading what I’m looking for(Fayard, 324 pages) Jordan Bardella’s book published on Saturday, November 9, we understand the mountains of precautions taken by the National Rally (RN) to maintain secrecy around its content: its fans will not learn much, something they do not they know. We already know, and anyone who tries to understand Jordan Bardella’s political thoughts will have lost 22.90 euros. “I can now hear my detractors. They will consider this book to be mediocre, poor and uninteresting.the president of RN writes to conclude, as if to defuse possible criticism attributable to the supposed activism of the press, one of the guiding threads of the work.

Hardly political, even less literary, this marketing object is promoted, as Christmas approaches, by the conservative billionaire Vincent Bolloré, who has achieved everything that allows a book to be sold: a powerful publishing house, a media group and the Relay distribution network. . “Neither a rehearsal nor a program”Jordan Bardella warns from the beginning, the book intends “the reflection of [son] existence “. But the 324 pages are devoid of introspection, revelation or new anecdotes about the short life of a man already scrutinized by the press and the subject of an in-depth biography (The great substituteby Pierre-Stéphane Fort, Studiofact Editions, 240 pages, 20 euros), published in May.

The first third, rewritten during the summer, displays the sequence of the European elections (June 9) and the early legislative elections (June 30 and July 7). The young man has just opened the curtain on these weeks in which he is preparing to be prime minister: we have just learned that he plans to install his ally Eric Ciotti in the Ministry of the Armed Forces. Who, as a young man, managed to escape military service.

Zemmourist rhetoric

His Italian roots and his childhood in a city of Saint-Denis (Seine-Saint-Denis) ultimately occupy only a small part of the work. The MEP does not question the contradictions between the conditions for the successful integration of his Italian parents and grandparents (residence permit, housing offered by the State, naturalization) and the program he defends at the head of the RN. He dwells on the difficulties of daily life in his city – which, however, is not ruthless – but also recognizes the facilities from which he benefited to escape from this environment: schooling in the private Catholic and protective family environment.

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