JYP Entertainment establishes subsidiary INNIT Entertainment.
JYP Entertainment announced on the 5th, “We are launching INNIT Entertainment, an independent subsidiary, to strengthen our role as a comprehensive entertainment company.”
The ‘INNIT’ mission contains the ambition to establish itself as a friendly and inclusive entertainment by placing communication as its main value and transmitting the message that the content will contain the joy, comfort and excitement that everyone desires.
2PM, DAY6, TWICE, Stray Kids, BOY STORY, ITZY, YAOCHEN, NiziU, Xdinary Heroes Based on the systematic training and management know-how of JYP Entertainment, which has produced artists with global popularity and presence such as NMIXX, VCHA, and NEXZ, INNIT Entertainment provides not only singers from various music genres, but also artists from various genres. We plan to introduce actors and entertainers with unique personalities and charms.
In line with this, INNIT Entertainment is expanding the range of music genres including K-pop, ballad, trot, and R&B, and launching artists in various fields such as soloists, duos, and actors. As a first project, JYP Entertainment’s representative producer Jinyoung Park (JY Park) will be in charge of managing artists discovered through the new entertainment program ‘The Dantara,’ which runs in partnership with KBS.
INNIT Entertainment is led by Performance Directing LAB Director Park Nam-yong, who has been in charge of choreography and stage production for all JYP Entertainment artists for the past 20 years, including Jinyoung Park, 2PM, and Twice, and has been working in talent development, marketing, A&R, actor business, publicity, and talent development at JYP Entertainment for 19 years. Director Jae-ho Yoon of the Publicity Business Department, who is in charge of various duties including performances, has been appointed as the representative.
Meanwhile, with the launch of INNIT Entertainment, JYP Entertainment is enhancing its competitiveness and further solidifying its position in the entertainment industry.
Electronic Newspaper Internet Reporter Choi Hyun-jeong (laugardagr@etnews.com)
