The municipality of La Rambla this weekend sees the 94th edition of its Pottery and Ceramics Fairwhich began to be held in 1926. It is the oldest event in Spain focused solely on the field of ceramics.
In total, sixteen exhibitors are gathered in the Plaza de los Trinitarios where the event takes place in this new format adopted a few years ago and produced under the generic name of ‘Mud’. There you can see at a glance only some of the 60 commercial enterprises which exist in the municipality.
A sector which is today experiencing a very soft and positive after the successive crises which shook the foundations of one of the main sources of economic income of the population.
We must not forget that at its peak, up to 120 companies which disappeared either because of economic crises, the passing of fashions or the lack of generational change.
But the truth is that those who stayed realize that after the pandemicthe fashion for ceramics returned in force and the name of La Rambla regained an important place in the ranks of potters.
There are companies with a lot of fame lately like Ivanroswhich recently significantly expanded its facilities. The president of the potters association, Álvaro Montañobelieves that all companies improve their results and that marketing their products is essential.
Milestone events such as participation in an international Dior fashion show or tableware with Paco Morales catapulted the impact
Around 60 percent of production is sold outside Spain. Especially in USA and Europe. Even if some bring their products to Japan.
There is no doubt, according to various ceramists, that the synergies created were vitally important incentives. Thus, the prestigious firm Dior We will see ceramics from the city during the international parade that took place in the Plaza de España in Seville or the fact that restaurants of the level of Paco Morales put Rambleña tableware on their tables are milestones that make La Rambla is becoming more and more well-known and gaining prestige. .
Exhibitor at the La Rambla Ceramics Fair
Precisely Carmen del Río, from San José ceramicsit is very clear that we must continue working so that the name of the city appears as the first quality option. In the same sense, he pronounces Catalina Alcaïde. They clearly see that the taste for unique gardening and tableware products has returned and that, in recent years, the quality has improved.
Generational change
Generational change is one of the problems that some companies encounter. A business like this takes a lot of effort and sometimes it sets people back. new generations. When this happens, the business eventually closes.
But the truth is that ceramics has endured and is reappearing with force in a world that is once again considering this question. old profession. Additionally, by creating traditional elements such as botijo or the four-cornered jug with the most innovative and artistic products that combine the strength of pottery with the strength of its pictorial designs.
