The businessman of Lances de Futuro, Jose Maria Garzonhas reached an agreement with the company that owns the Córdoba bullring to continue managing the bullring. The Caliphs for the next six seasons.
Garzón thanked the property and especially the company’s board of directors for their confidence in “continuing the management of the Córdoba bullring until 2030”, which “ratifies the work we have done over the last five seasons“.
“This will also allow us to strengthen the major Lances de Futuro project that we launched in 2020, which aims to recover and consolidation from a prime location like Cordoba,” the businessman said.
Regarding this new stage, Garzón indicated that “we will continue working as on the first day, with the same enthusiasm and motivation so that the number of subscribers continues to increase; so that people continue to come to Coso de los Califas and so that it becomes a bullfighting reference in Spain.
He highlighted one of his most notable achievements, which was that in 2020, “in the midst of the pandemic, we were the only first-class place in the world to offer bullfight and the fans were aware of this effort.
Activities
Regarding the commercial strategy of Lances de Futuro in Cordoba, “we will continue to carry out activities of various natures such as Christmas campaignbullfighting galas, conferences, competitions and an aggressive pricing policy to attract young fans,” Garzón concludes.
In recent years, Córdoba has seen an increase in the number of people visiting the square, thanks to a policy that has attempted and succeeded in attracting young people and the presence of prominent figures, including: Andres Roca Reyalthough with still a small number of celebrations.
It will be one of the longest administrations in recent decades, since until now the presence of the different companies in Coso de los Califas was characterized by its volatility.
