He LEGO Groupin collaboration with Percassi, has announced the opening of a new store in Valencia. It will open its doors on September 28 at 9 Colón Street and will have 175 square meters that will house the largest range of LEGO products, including many exclusive sets. Families and fans will have the opportunity to “create unforgettable memories” through play.
Following the “success” of the six LEGO Certified Stores in Spain located in Barcelona, Madrid, Zaragoza and Seville, and the Flagship Store on Paseo de Gracia in Barcelona, Valencia fans will now be able to enjoy their own store, which will offer everything from exclusive sets to a wide variety of interactive experiences. This is the case of Choosing and building a wallwhere visitors can select the LEGO bricks needed to create custom builds.
In addition, visitors will also be able to enjoy a mosaic inspired by Valencia and a large 3D LEGO model in homage to the city. The offer will continue with the Build Your Minifigure Tower, where visitors will be able to create their ideal minifigure by combining different pieces of their choice, and with a monthly program of challenges and in-store events for the general public.
Rossana MastrosiminiHead of LEGO Certified Stores in Western Europe, said: “We are thrilled to bring the magic of a LEGO Store to Valencia, a city with a rich cultural heritage and vibrant community. We will be opening our doors on September 28th and we look forward to sharing the joy of creativity, imagination and play with our Spanish fans. “This new LEGO Store will be a place where everyone, from long-time builders to curious newcomers, can come together to create, explore and be inspired.”
Matteo MorandiCEO of Percassi Retail, adds: “We are proud to open the first LEGO certified store in Valencia, on the main shopping street, Carrer de Colón. This is the seventh LCS store in Spain, following the openings in Barcelona, Seville, Madrid and Zaragoza. Calatrava’s architecture, which provides a splendid setting for the city, welcomes the store with its new concept, which stimulates interaction with digital and physical elements, expanding the possibilities for play, especially for children and young people.
The inauguration also coincides with the launch of the campaign LEGO Gamesbecause the LEGO Group wants to get closer to children who already love LEGO bricks and video games. Fans will therefore also be able to discover many details about this collection.
Opening hours and days
The LEGO Certified Store in Valencia will be open from Monday to Saturday from 10:00 to 21:30. On September 28, the opening day and on the occasion of the opening events, the store will exceptionally open to the public at 12:00 with special activities and challenges throughout the day.
This opening represents a new step in the commitment of LEGO Group by the Spanish market to bring the recreational experience to more children each year, promoting its mission of promoting children’s learning and creative development. LEGO fans of all ages, local and visiting, will be able to discover and enjoy a complete shopping experience, from fan-sought after sets to hard-to-find sets, regular shopping offers and the opportunity for consumers to sign up to receive exclusive pre-launch sets.
