One of the keys to Lexus’ overall strategy as a brand prime has consisted, for years, of establishing close links with two worlds apparently as distant as that of art and sport. In the first area, we must remember the design competition Lexus art carwhich is already celebrating its seventh edition and defends the company’s projects in everything related to artistic disciplines.
In the sporting field, Lexus is known for its support of hockey and tennis, among other specialties. From now on, the Japanese firm is strengthening its commitment to the art of racquetry by becoming Partner Official of the automobile finals Billie Jean King Cup. With this sponsorship, the brand also joins women’s tennis, in its ambition to support the world of tennis, demonstrating the union between the energy of the most important tennis tournaments in the world and the sensations of driving a luxurious Lexus model.
On this occasion, the final of Billie Jean King Cup They will change location and take place in Malaga, instead of Seville, to coincide with the Davis Cup Final 8 and will share the stage at the José María Martín Carpena Sports Palace from November 13 to 20. This will be the first time in history that the women’s and men’s Tennis World Cups will be held at the same venue and on consecutive dates.
Lexus will be responsible for transporting players and teams during the B finalillie jean king cut with the presence of the Lexus Electrified range, the iconic LC Cabrio, the new RX or the plug-in hybrid NX, among other models, which will occupy an important place in the tournament.
THE Billie Jean King Cup by Gainbridge It’s the Women’s Tennis World Cup. Formerly known as the Federation Cup, it is the largest international team competition in women’s sport, with a record 135 nations competing in 2023. Canada’s champions won an unprecedented amount for their triumph in the 2023 final, held in Seville. Global event partners include Gainbridge, elf and Microsoft.
As for Billie Jean King Limited Cup, is a partnership created between the International Tennis Federation and TWG Global with the aim of providing transformative investments and innovation to the Billie Jean King Cup, the Women’s Tennis World Cup. Bringing together knowledge and experience from the tennis, business and entertainment sectors, the collaboration’s core mission is to grow and leverage the world’s most popular industries. The way they have found to achieve this goal is this annual women’s team competition, designed as a platform for positive change.
More than 1,800 tournaments
The International Tennis Federation (ITF) is the world governing body for tennis. Founded in 1913, it aims to ensure the long-term growth and sustainability of the sport, bringing tennis to future generations in association with its 213 national member associations.
The ITF oversees the rules and regulations governing international and domestic competition. Additionally, it is responsible for the global development of tennis through its highly regarded global development program, its science and technology department – which oversees equipment and technology – and its refereeing department, responsible for overseeing the progress of tennis. education and training of referees.
The entity organizes up to 1,850 men’s, women’s and youth tournaments in the ITF World Tennis Tourand manages ITF youth team competitions, the ITF Beach Tennis World Tourhe Uniqlo Wheelchair Tennis Toury the ITF Tennis Masters World Touras well as the men’s and women’s Tennis World Cups – the Davis Cup and the Billie Jean King by Gainbridgerespectively-, which are the two largest international tennis team competitions.
Finally, the International Tennis Federation manages the Olympic tennis event on behalf of the International Olympic Committee (IOC) and the Paralympic tennis event on behalf of the IPC (International Paralympic Committee), as well as the qualifying courses for the two events of the Games.
