If anything comes out LidlIn addition to its food offering, it is thanks to its bazaar which offers all kinds of products, mainly fashion and for the Housealso particularly emphasizing its tools which mostly belong to park sideone of the most important brands in the DIY market and although until now we could buy online, and in some cases, in physical Lidl stores, now it seems that they are gaining importance since the first of the stores park side and by the hand of Lidl.
He The German supermarket has thus taken a significant step in its commercial strategy. with the opening of its first physical DIY store under the Parkside brand. As they say, it is a brand well known to regular Lidl customers, who since 2019 have had access to its products through the chain’s online bazaar. Since then, Parkside has built a solid reputation in the DIY sector, offering high-quality tools and accessories at affordable prices. The wide variety of products, from drills to hand and power tools, has been a success in more than 670 physical Lidl stores in Spain, as well as on its online platform and we will finally be able to enjoy its own stores of which the first has already been opened, but where?
Lidl opens its first Parkside store
Parkside’s move from digital to physical stores is something many have been waiting for a long time. And since last July Lidl has opened its first exclusive Parkside brand store in Hungarymarking an important milestone for the company. The The pilot store, located in Biatorbágy near Budapest, has an area of 100 square meters. Although there was initially speculation about the opening of a second store in Poland, Lidl has denied this information, stressing that, for now, this Hungarian establishment is the only one of its kind. The main reason for this opening is to test the model in a physical space, which could be the first step towards future expansion.
Thus, for the moment Lidl does not plan to open more Parkside stores while waiting to see how the one that has just opened in Hungary works. In this way, consumers in the region now have the opportunity to get to know the Parkside product catalogue up close, a catalog that in Spain already includes more than 200 references. This initiative will allow the company to assess consumer behavior, profitability and other key factors before considering expansion into other markets. For DIY enthusiasts, the opening of this store could be the beginning of a new era in which Lidl establishes itself not only as a supermarket chain, but also as a serious competitor in the hardware and DIY sector.
Social media has already echoed the opening of this Parkside store in Biatorbágy and indeed, on the official Lidl account in Hungary on TikTok, a video showed what the store looks like, filled with Parkside products.
@lidlhu Megnyílt has biatorbágyi Premier Outletben az első Parkside® üzletünk. Menjetek, csekkoljátok le Ti est és tárazzatok be a legmenőbb barkács termékekből! 🥳 #lidlhu #lidlmagyarorszag #szeretemalidlt #lidl #barkács #üzlet #parkside #kert ♬ eredeti hang – Lidl Magyarország
Parkside: from online sales to physical stores
The Parkside name has been present for several years on the Lidl online bazaar, establishing itself as a reference brand for DIY enthusiasts. With an offer that includes power tools, hand tools and accessories, Parkside has attracted the attention of those looking for quality at a competitive price.. Since its emergence in 2019, the brand has positioned itself as a real alternative to other major DIY brands, standing out for its value for money. However, until recently, the products were only available online or in limited sections of Lidl stores.
The decision to open a physical store dedicated exclusively to Parkside represents a major shift in strategy. While consumers could already find some products in Lidl stores, having a dedicated space will allow for a more immersive and specialized shopping experience. The Customers will be able to test the tools live, receive personalized advice and discover first-hand the new features offered by the brand.. This type of direct interaction with products is an aspect that is often lost in the digital sphere, so this store represents an opportunity to strengthen the bond with the consumer.
NOW Now we just have to wait and see if the store works and if Lidl decides to develop this type of activity. in Hungary and in other countries where it is present, including Spain where its supermarkets already reach a number of 680 stores.
